How to Use Customer Reviews to Market Your Business – Reputation Marketing Basics

Reputation Marketing is, in the simplest terms, using your five-star online reputation to influence customers to do business with you.  Here you’ll learn how to use customer reviews to market your business.

Got Questions About Your Reputation & Marketing? We’ve Got Answers.

Q. So, how do you get a five-star online reputation?

 A. By collecting and promoting stellar online reviews on the websites and networks your customers use to research before making their buying decisions.

Q. And why isn’t it called Customer Review Marketing?

A. Because even though customer reviews are the most visible and sought after confidence signals for prospective buyers, there are other visibility and SEO factors that make up your online reputation as a whole.

Q. Is Reputation Marketing hard or expensive?

A.  NO and NO. Customers give their reviews for free, on websites, prospects use for free. You just need a system in place to encourage those reviews and get them out there where your next customers are looking for them. It is without a doubt one of the easiest, cheapest, and effective ways to market your business, service, or product.

Enough with the Q&A.  Here are some great articles that will help you learn more so you can be more effective in using customer reviews to market your business:

The Value of your Business Reputation

2017 Reputation Management Checklist – Downloadable PDF with Actionable Links

Reputation Marketing in 5 Steps

Why Customer Reviews are a Game Changer – Here’s the Facts

No salesman, account manager, or marketer is going to be as trusted or persuasive as a real-life customer’s review.  After all, your employees are paid to say your business is the BEST choice. Ads are just more money spent telling people “Pick Me!” Everyone knows that so there is a lack of trusts in both your sales team and advertisements.

You know what people do trust? The words of a customer who received nothing for giving their opinion of your business.

How to use customer reviews to market your business NEGATIVEProvided you have built a positive online presence (the foundation of your Reputation Marketing) and are visible when people search for your type of business, your online reviews are the decider of whether or not you get a new customer lose another customer to your more customer-admired competitor.

Customer Review Facts:

88% of consumers say that they trust online reviews as much as personal recommendations. –

40% of buyers form an opinion of a business after reading just 1-3 reviews. –

How to use customer reviews to market your business INFLUENCE97% of B2B buyers said that user-generated content, like user reviews, is more credible than other types of content. –

72% of buyers will take action only after reading a positive review. –

Customers spend 31% more with a business that has “excellent” reviews. –

Buyers consult reviews early in the search, with 68% reading reviews as they build their shortlist. –

How to use customer reviews to market your business VISITReviews can have an impact of up to 10% on a business’s search rankings. –

44% of consumers say a review must be written within one month to be considered relevant. –

89% of users will make a purchase within one week of reading reviews. –

How to Use Customer Reviews to Market Your Business

At this point, you should be convinced that you need to continuously encourage your customers to give you feedback so you can get your best reviews online promoting your business where it matters most.

That might sound like a lot of work, but technology rides to the rescue once again with ways to AUTOMATE your customer review management. Automatically handle everything from gathering reviews and weeding out dissatisfied customers to promoting only the best reviews and monitoring review sites. I’d suggest using ReputationLoop™, but I may be biased.  Check out the ReputationLoop™ reviews to see what others think.*

*BAM!!! Did you see what I did there???

That is how you use customer reviews to market your business.  It’s just that easy.


Now let’s talk about how you are going to use customer reviews to market YOUR business.

1. Use Customer Reviews to Build a 5-Star Online Reputation

  • Have a system in place for monitoring, managing and promoting your customer reviews online.
  • Respond promptly to both positive and negative reviews in a way that influences future review readers.

2. Be Where Your Customers Are Online!

  • Claim and optimize your business profiles where you customers search for reviews for your type of business. (List of Customer Review Sites)
  • Encourage customers to leave their positive reviews online to help future customers.
  • Make it easy to leave a review. One or two clicks from your website or email create a quick and simple process for customers.
  • Claim, optimize, and monitor your business profiles on the most popular social media networks. (Picking Your Social Media Networks)
  • Promote your best reviews on the social media networks that matter in your industry.

3. Make Reviews the Star of Your Ads

  • The copy in your ads is very important. But what is going to sell you better than a highly satisfied customer review?
  • Save precious ad copy space for “features” and “specials” and use customer reviews to highlight the “benefits” your business or product.
  • You can also add them to your email marketing campaigns!

4. Empower Top Customers by Making Them Brand Ambassadors

  • Set up a brand ambassador program. (How To Create a Brand Ambassador Program)
  • With guidelines in place, build an incentive plan that is easy for you to package, track, and disseminate. This could range from a company T-shirt and free memberships to big discounts or free products – things that won’t hurt your budget.
  • Create content your ambassadors can use to market your business. Include testimonials and reviews they can promote.
  • Find potential ambassadors by looking at your customer feedback, reviews, and social media conversations. Find customers who show a love of your business, but remember they will need to be monitored.

This is the part where I tell you about what we do!

But I already did that (reference the smooth reputation marketing in the middle of this post).  We want to help you build a stellar online reputation and show you how to use customer reviews to market your business. ReputationLoop™ makes it as easy as possible to generate more leads and attract new customers. That’s what we do.  But don’t take our word for it, you can read our reviews or get a free demo and see for yourself how ReputationLoop™ can grow your business.


Free Demo RepLoop

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post How to Use Customer Reviews to Market Your Business – Reputation Marketing Basics appeared first on Reputation Loop.

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via IFTTT From Our Associates at Reputation Loop

2017 Reputation Management Checklist – With Actionable How-To Links

Two questions will tell you if you need this Reputation Management Checklist:

When a customer searches for your business, do you know what shows up in search results?  

Do search results give the impression you are a reliable and well-liked business?

If the answer is no to either of these questions, you’re going to want to get started checking off the items on this 2017 Reputation Management Checklist.

Why Do I Need a Reputation Management Checklist?

The importance of managing your online reputation is clear considering online reviews, business social media profiles, and company websites rank highest in searches.  These links provide exposure to a wider pool of prospective customers when sound SEO practices are combined with effective reputation management techniques and tools.

Studies have shown that over 80% of online searchers follow up via an in-store visit. Customers are using the internet to find out about your reputation before making a purchase. Think about it.  Your next customer is more likely to find you through a mobile online search than driving by your storefront or billboard advertisement.

Reputation Management Checklist Google STORE VISIT

If your business lacks an enticing web presence, you risk losing business to competitors found in the same internet search who have ensured they have a positive online presence.

Your Online Reputation is Made Up of 3 Main Parts

  1. The content you create such as web pages, blog posts, and social media that can show up as links in search results.
  2. User generated content that shows up on third-party sites such as Yelp or in the form of reviews, ratings, and complaints.
  3. Mentions of your business by third party websites such as the Yellow Pages or Chamber of Commerce (also known as citations).

Using a tool like this reputation management checklist ensures you establish your credibility as a reliable business. A positive online reputation gives your company a competitive edge over others in your city and industry.  Manage your reputation, and you position your business as the first and best choice when customers are researching online before making a decision where to spend their money.

The Reputation Management Checklist also ensures you are controlling much of what is being said about your business online and lets you influence those conversations towards positive messaging.  Your online reputation serves as 24/7 advertising, getting the word out about your company to customers searching on the internet, specifically consumers in your community searching for your specific service.

Reputation Management Checklist Google ONLINE PRESENCE

Reputation Mangement Checklist– With Actionable Links

Quick Web Presence Audit:

  • Do a Google Search of your business name.
  • Do a Google Search of your business name + reviews.
  • Check the major review sites for pages and reviews of your business.
  • Check the major social media sites for pages or comments for your business.

Google Properties:

Ensure Your Visibility Online:

Managing Online Customer Reviews:

Website, Blog and Link Building:

Your Online Reputation is Working 24/7

Your website and online marketing do not make up all or most of your web presence. Internet searches, social media, review websites, and complaint forums are top of mind activities and destinations as consumers search for the best service at the best price. Be sure to make reputation management, including a customer review strategy, part of your daily business operation.  Automate your customer review management with low-cost services such as Reputation Loop to monitor your online reputation and ensure positive reviews are consistently gathered and promoted across the web.

Free Demo RepLoop

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post 2017 Reputation Management Checklist – With Actionable How-To Links appeared first on Reputation Loop.

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How to Improve Your Local Ranking on Google – GMB Beginner’s Guide

If your business is not showing up in local search results, you may be wondering how to improve your local ranking on Google.

If you want to improve your local ranking on Google, the most important thing you can do is claim and optimize your Google My Business listings.

Local results appear for people who search for businesses and places near their location. They’re shown in both mobile and desktop versions of Google Search and Google Maps. Google My Business lets you manage how your local business appears across Google.  Maintaining and managing your business listings on Google My Business creates and online presence on Google that helps customers find discover your business, contact you, and find your location.

With Google My Business you can maintain your business information, interact with customers through reviews and photos, and point customers to your website or storefront.

How to Add or Claim Your Google My Business Listing

To add your business information to Google Search, Google Maps, and other Google products, you will need to create a Google My Business listing. If you don’t have a Google My Business Listing, you can sign up for free and quickly improve your local ranking on Google.

Signing Up for Google My Business

  • Go to com/business and click “Start Now” at the top right corner of the page.
  • Sign in to your Google account. You’ll need to create one if you don’t already use Google services.
  • You’ll see a map of your country with a form at the top left. Enter your business name in the first field.
  • As start typing, suggestions for possible matches will appear. If you see your business, select it from the drop-down.
  • Complete the rest of the fields with your business information, then click “Continue”.
  • At this point, you may see a matching business for the information you entered. If this is your business, click it. If it’s not your business, click “Keep the information I entered.
  • You’ll see the option to confirm that you’re authorized to manage the business. If you are, check the box, then click “Continue”. If you are NOT authorized to manage the business listing, get the person in your organization who is, then continue signing up.

Improve Your Local Ranking on Google Add Your BusinessClaiming Your Google My Business Listing on Your Desktop

  • Navigate to Google My Business.
  • Search for your business using name and address.
  • If you don’t see your business listed in the menu, click “No, these are not my businesses” or “I’ve correctly entered the business”. You’ll then be prompted to enter some details for your business. Make sure you enter an accurate, complete street address, and a phone number which reaches your business directly.
  • Click “Submit”.

Claiming Your Google My Business Listing on Your Mobile Device

  • Open the Google My Business app.
  • Sign in with the Google account you’d like to use to manage your business.
  • If this is your first time adding a business to Google, sign in with the Google account, you’d like to use to manage your business and touch “Continue”.
  • If you’ve added a business before, tap the menu icon, then tap the name of your business to reveal a list of all listings in your account. Scroll to the bottom of the page and choose the “+ Create New Business” button.
  • Enter your business name and information, agree to the terms of service, and then select “Continue” to create a listing for your business.
  • You’ll want to access Google My Business on your desktop as shown above to access more advanced editing features, including adding service-areas.

NOTE: If you see a dialog letting you know that someone else has verified your business when you try to claim your listing, it is possible you used a different email address when you previously verified your business.  If someone else has indeed claimed your business listing, you can contact the current business owner through Google My Business.

Claiming Your Google My Business Listing on Google Maps

  • Open the Google Maps app.
  • Search for your business.
  • Open the business information panel and scroll down. Then tap Claim this business.

How to Improve Your Local Ranking on Google with GMB

If you do not see your business in search results for relevant searches in your area, it’s time to optimize your Google My Business listings. To maximize how often customers, see your business in local search results, there are some basic steps you need to complete in Google My Business. Providing accurate information in Google My Business and keeping it up-to-date raises your business’s local ranking on Google and enhances your presence in Search and Maps.

Enter Accurate Data in All Applicable Fields

Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier for Google to match with the right searches. Pay special attention to your categories to help Google match your business with search users’ requests. Enter ALL of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you.

Improve Your Local Ranking on Category

Encourage Reviews and Respond to Customers

Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and gives you the opportunity to further influence future customers. High-quality, positive reviews from your customers improve your business’s visibility and encourage new customers to visit your locations.  Automate your review management to gather more and better reviews.

Update Your Hours Through Seasons, Holidays and Other Changes

Updating your hours of operation, including changes hours for holidays and special events, lets potential customers know when you’re open.  Google Maps will let a user know that the location they are visiting is closed or closing soon so it’s important that this information is current.

Improve Your Local Ranking on Google Hours

Use Photos to Enhance Your Online Presence

Photos help tell the story of your business and show people your facilities, goods, and services.  Use high-quality photos to help establish trust and credibility with customers researching their next purchase.

How Google Determines Local Ranking

According to Google, local results are based primarily on relevance, distance, and prominence. These factors combine to find the best match for your search but are not equally weighted. Google wants to provide the best possible search results so they could decide a business farther away from a search user’s location is more likely to have what they are looking for than a business that’s closer, and rank it higher in local results.

Relevance: how well a local listing matches what someone is searching for.

Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches.

Distance: how far is each potential search result is from the location of the user.

If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about their location.

Prominence: how well-known a business is.

Some places are more prominent in the offline world, and search results try to reflect this in local ranking. Good examples would be museums, landmarks, and well-known stores.

Google goes further to state, “Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.”

Looking for More Guides on Improving Your Local Ranking?

Check out some of our top Local Search, SEO, and Google My Business Guides.

Website Pages that Increase Local Search Visibility

Local SEO Ranking Influence – Rank Quicker Without Backlinks

Local SEO Checklist: 9 Basic Tips to Get Found in Local Search

New Google My Business Features for 2017


Free Demo RepLoop

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post How to Improve Your Local Ranking on Google – GMB Beginner’s Guide appeared first on Reputation Loop.

from Reputation Loop
via IFTTT From Our Associates at Reputation Loop