Top Small Business Posts for 2016 – Reputation, SEO, Google

It never ceases to amaze me how much impact SEO and Reputation Management can have on the success of a small business. This past year was full of changes in how we market our business online, and so much has happened to make growing a small business even easier.

Check out Reputation Loop’s Top Small Business Posts for 2016 in this quick recap of the best of the best in reputation management, SEO, and Google search.

In 2016 we’ve put a big push on publishing actionable posts that help business owners and marketers build a positive reputation and create greater success while competing with bigger business with more resources.  While every post didn’t have something for every reader, thousands receive blog updates to their inbox every week with up-to-date informational, educational, and instructional articles on how they can do more with their online reputation.

Here is a quick recap of our Top Small Business Posts for 2016:

Best in GOOGLE

How to Optimize Google My Business

Knowing that Google is Master of the Universe when it comes to search engine use and new customers finding your business, it is crucial you understand how important your Google My Business listing is to visibly rank in Google search results. Complete listings also influence search engine user behavior as one study shows … read more

Latest Google My Business Update for 2016

Learn what’s obsolete, what’s new, and how you can do more with the latest Google My Business updates. Google My Business is one of the free tools Google provides to businesses to manage their online presence in search and map results. Smart business owners have already verified and … read more

Google Confirms Ad Coming to Local 3 Pack

Google announces at SMX Advanced Local Workshop (an industry conference for search marketers) that their Local 3 Pack will soon include an advertisement. What does it mean for your business that ads will now appear in local 3 pack results? The most important thing to know about the ad in the local 3 pack is … read more

Google Local SEO Ranking Factors for Small Business

When you do a local search for your business, where is it ranked?  If it is not at the top of search results or not showing at all, there are steps you can take today to start to change that.  Look at the listed local SEO ranking factors for areas where you can make immediate improvements … read more

 

Best in SEO

6 Free SEO Audit Tools for Your Website

An SEO site audit is the first step in building a successful SEO campaign.  You need to know where your website stands if you want to optimize its performance in search rankings.  Site audits show you what is wrong with your website and help you uncover what areas need immediate attention … read more

Angie’s List is Now Free – Impact on Business Reviews & SEO

Angie’s List is now free, removing the annual membership requirement to view full ratings and reviews.  Now consumers can access this service for free, opening the door to an audience even larger than its millions of current paid members. In the past only paying customers could read Angie’s List reviews or leave their own, but now … read more

Local SEO Checklist: 9 Basic Tips to Get Found in Local Search

Why a back to basics local SEO checklist? Because you need to dominate local search results to win new customers.  The one constant with Google is that they are constantly “updating” their algorithms to give their search customers the absolute best results.  By giving people individualized and highly relevant … read more

 

Best in REPUTATION

Getting Reviews Through Yelp Filters

Avoid Getting Reviews Blocked by the Yelp Filters and Understanding Yelp’s Recommendation Software. As the most used business review site in the U.S., Yelp has established itself as the “go to” site when a consumer wants to research a new small business.  As a business owner, you know the importance of Yelp reviews and … read more

Dentist Reputation Marketing INFOGRAPHIC

Dentists reputation marketing isn’t just about search engine optimization.  Customer reviews make up a large portion of your online reputation and are vital to the success of your business.  They are undeniably the most important part as new customers rely on the opinions they find online about your business to pick their next dental professional … read more

Big List of Online Customer Review Sites

Online customer reviews are very important to the growth of your small business. The numbers might vary from survey to survey, but the results are clear. Each year the influence of online customer reviews on the buying habits of increasingly mobile and internet-savvy consumers continues to grow with most estimating that over 90% of consumers are looking at online reviews … read more

Reputation Management for Local Businesses – 10 Pro Tips

Reputation Management may sound like a big business process that your small business doesn’t have to worry about, but that just isn’t’ true. In your industry, there may be larger businesses greater selection, lower prices, and big ad budgets, but your small business can dominate your local market with proper reputation management … read more

 

Best in FREE TOOLS

5 Free Digital Marketing Tools You Don’t Know About

Free Digital Marketing Tools HEADER

Free and Low-Cost Marketing Automation Tools for SMB

Marketing Automation H1

Best Free CRM for Small Businesses

Best Free CRM Software

Here’s to your continued success in 2017!

You can learn more about online reputation management and steps you can take to better position your business by subscribing to the ReputationLoop.com blog.

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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Top Small Business Posts for 2016 – Reputation, SEO, Google appeared first on Reputation Loop.

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Using Customer Reviews to Boost SEO in 2017

When you understand how to use customer reviews to boost SEO, you can get your website ranking higher in search in 2017.

Measuring Google’s search engine ranking factors are one of life’s great mysteries.  Experts specializing in analyzing search engine optimization have given us a pretty good idea of what’s important and which factors help your links rank higher.  Factors like review signals, content, mobile-friendliness, and social signals have increased in importance in recent years.

moz review signalsALSO READ: Google Local SEO Ranking Factors for Small Businesses

Customer reviews contribute to both the review signals and content factors in your SEO strategy.  Google favors fresh content that is unique, relevant, and valuable. Customer reviews feed that exact type of content to search engines. When that content is easy to consume on any device and post-worthy on social networks search engines love it even more.

The SEO Benefits of Customer Reviews

There are several ways you can start using customer reviews to boost your SEO in 2017.  When you have a plan in place that consistently gathers and promotes positive customer reviews on your website and third party review sites you are positioning your business to outrank competitors in search engine results.

Positive Content for Social Shares

It can be a lot of work finding content to feed your social media networks. No one wants to see your same old ad four times a day, and they sure aren’t going to share it without some kind of incentive.  Posting your best customer reviews to your social media profiles accomplishes a few things.

  1. Five Star Customer reviews stand out in social media and beg to be read.
  2. Customer reviews give you content that promotes your business without the hard sell.
  3. Positive customer reviews remind your followers how great your business is.
  4. A customer review post is a great way for followers to share your business with people they think could benefit from what you sell.

Higher Review Ratings and Volume Promote Website Authority

Website authority is another SEO ranking factor influenced by customer reviews.  Google recognized that sites who are able to consistently gather positive reviews are valuable search results links for search engine users.  You’ll find that the further down you go in search engine results, the fewer star ratings are visible next to links.

Relevance in Long-Tail Keyword Searches

Customer reviews often use the same words and phrases that consumers use when searching for places to make their purchases.  For example, if a dentist office gathers dozens of reviews saying, “same-day appointment,” or “free whitening,” search engines have the customer review content to pull from for search results when users are searching for a dentist with those long-tail keywords.

dentist-customer-reviews-to-boost-seoHigher Rankings for Products and Services with Reviews

Consumers using search want to see reviews for products they are searching for.  Many will start the research phase of the buying cycle by searching for reviews.  Building a positive online presence that includes five-star reviews is another way to beat out competitors in search on both search engines and third-party review sites.

Star Ratings Visible on Search Engine Results Pages

Over 90% of consumers say product and service reviews affect their buying decisions.  Proactively building a five-star rating and having that rating show up next to your links in search engine results help customers make the decision of which links to click on.  That increased traffic leads to more sales.

This is harder to accomplish since Google updated the local review schema guidelines in August.  Now only the reviews produced on your website can have local review markup.  The good thing about this change is that there has been a drastic drop in the number of links with star ratings in search results, making businesses that have them stand out more.

CHECKLIST: Using Customer Reviews to Boost SEO in 2017

Running a business is all about managing processes and executing plans.  Effective strategies are necessary for success, especially when you begin using customer reviews to boost your SEO. Be sure to make reputation management, including a customer review strategy, part of your marketing plan in 2017.  Automate your customer review management with low-cost services such as Reputation Loop to ensure positive reviews are consistently gathered and promoted across the web.

Using Customer Reviews to Boost SEO Checklist

[  ] Have a process in place that proactively gathers and promotes your best customer reviews on your website, third-party review sites, and social media.

[  ] Use rich snippets your product and services pages to get your star ratings to show up in search engine results.

[  ] Create and promote your business’ profile on the third-party review sites important to your industry as search engines pull ratings to feed their results pages.

[  ] Create and promote your business’ pages on social media networks where consumers are increasingly turning for reviews and suggestions on businesses before buying.

[  ] Respond to the best and worst reviews in a way that prospective customers reading reviews know you value the customer and place a priority on making doing business with your company a five-star experience.  Negative reviews are trusted more read thoroughly giving you an opportunity to win over customers.

ALSO READ: Handling Negative Reviews by Creating a Process

Making Customer Reviews Part of Your SEO Strategy

Search engines like Google only succeed by giving users what they want, and what they want is customer reviews. Overexposure has made in-your-face marketing less effective as customer seek out the reviews from actual customers to make buying decisions.  Adding customer reviews to your SEO strategy puts you ahead of competitors because you are feeding the consumers need for user-generated content.

You can learn more about online reputation management and steps you can take to better position your business by subscribing to the ReputationLoop.com blog.

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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Using Customer Reviews to Boost SEO in 2017 appeared first on Reputation Loop.

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Consumer Review Fairness Act – What is It? Why it Matters?

The Consumer Review Fairness Act of 2016 – New consumer protection legislation passed in both the Senate and House of Representatives.

While it seems everyone is running around Capitol Hill screaming “The Sky is Falling!” our elected officials have been working hard to get some things done before the new President takes over.  It was hardly the big political headline of December, but the House and the Senate recently passed the Consumer Review Fairness Act to protect the right of the consumer to make honest reviews of businesses, even if that feedback is negative.

law-consumer-reviews-actSource: NationalLatinoNetwork.org

New Jersey Congressman Leonard Lance, Vice Chair of the Commerce, Manufacturing and Trade Subcommittee, spearheaded this legislation.  His press release for the signing of the Consumer Review Fairness Act discussed the high value of reviews and the importance of protecting consumers while still allowing companies to remove false and defamatory reviews:

“This law is about protecting consumers posting honest feedback online.  Online reviews and ratings are critical in the 21st Century and consumers should be able to post, comment and tweet their honest and accurate feedback without fear of retribution.  Too many companies are burying non-disparagement clauses in fine print and going after consumers when they post negative feedback online.  This will now end.”

The press release also reinforces that crowdsourced reviews of local businesses and services are a powerful informational tool and that it is important to maintain the integrity of reviews to protect consumers.

Why do we need a Consumer Review Fairness Act?

Businesses are overwhelmingly aware of the importance of five-star customer reviews and their influence over consumer purchasing decisions. Some of the more ruthless companies have gone so far as to include gag orders or non-disparagement clauses in the terms and conditions on their websites.

A typical clause explains that you are not allowed to make negative comments about a business on social media or review sites or risk fines or lawsuits. You read T&C statements on the contracts and websites of companies you visit, work with, and buy from before leaving a review or making a comment online, right? Of course not!

Customers have been leaving reviews, unaware that they could be penalized for writing a bad review or writing negative posts on social media.  In the “fine print” you may find that your contractor had you sign that you would never make a written or verbal disparaging remark about their business or face a fine.  A bad review on the sloppy work of your carpet cleaner could land you a lawsuit.  The Consumer Review Fairness Act was written to protect consumers from penalties for sharing their honest opinions.

What is the Consumer Review Fairness Act?

Introduced in April, the Consumer Review Fairness Act of 2016 was passed in the House in September and passed in the Senate by unanimous consent on November 28.  Signed by US House Speaker Paul Ryan and Congressman Leonard Lance, it is now in the office of the President of the United States.

Here is a snippet from the Congressional summary of the Consumer Review Fairness Act:

consumer-review-fairness-act-summarySource: Congress.gov

How does the Consumer Review Fairness Act affect your business?

It’s not called the “Protect Business From Bad Reviews Act” so you might be worried that protecting the consumer might in some way hurt your business.  However, there is no need to worry about restrictions on businesses.  Unless you are one of those shifty businesses who like to sue customers for bad reviews, the Consumer Review Fairness Act won’t directly affect how you do business. What it does do is even the playing field, so all business will have to earn their five-star rating the right way – with great products and customer service.

The Consumer Review Fairness Act voids non-disparagement clauses in contracts and terms and conditions statements.  That means business will no longer be able to penalize customers for negative reviews.  If they do, they will have to deal with the Federal Trade Commission.

Review sites such as Yelp are already onboard.  Fewer lawsuits is good business for them, especially when they are usually stuck in the middle of a fight between a business and a customer.  They’ve gone so far as to issue Consumer Alerts boldly above the fold of business listings which are known to sue customers for reviews.

yelp-consumer-review-fairness-actSource: Yelp.com

Build and Manage a Genuine Five-Star Reputation

Gathering feedback and posting positive reviews online has many benefits for all businesses.  Online reputation management actively establishes your credibility as a reliable business and gives your company a competitive edge over others in your industry and in your local area.  It helps you position your business as the first and best choice when customers are researching online before making a decision where to spend their money.

Use reputation management services like Reputation Loop to save precious time, gather more five-star reviews, and have the peace of mind that comes with knowing that your reputation marketing is automated and handled at every level. Your customers are being asked for their feedback, you are notified of dissatisfied customers before they get to review sites, and the best reviews are being promoted on the review sites and social networks that matter most to your business in an almost hands-free automated process.

You can learn more about online reputation management and steps you can take to better position your business by subscribing to the ReputationLoop.com blog.

 

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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Consumer Review Fairness Act – What is It? Why it Matters? appeared first on Reputation Loop.

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Mobile Review Generation for Small Businesses – Free Beta Test Opportunity

Review Velocity for Mobile – Free Test

We are proud of the full service capabilities of RepPilot, and its ability to significantly boost our clients online reputation and ability to attract new customers.

This is where reputation management shines after-all, in its ability to attract new clients.

Increasingly, the world is getting to be a mobile world, and as such their is a premium on getting mobile reviews.

People search for shopping and services on their cell phone, especially when on the go. Do you want your share of that business?

You may or may not have noticed but Google is pushing the “Near to Me” phenomenon to take advantage of the huge upsurge in people using their phones “on the fly.”

There is a big profit opportunity for many local businesses, from restaurants, to dentists, to shoe stores,  to be – the “Near Me” location.

But Google will show more than one, “Near Me” result.

Which one will they choose?

More than likely, the one with the best social proof in the form of online reviews.

And the quickest way to the lions share of that bounty, is to win the Reputation Wars.

That is where RepPilot and our various services are focused.  Helping businesses like your, find an easy and practical way to get more real, positive and effective reviews.

Our newest effort is mobile phone based and called Review Velocity.

It takes advantage of the fact that people respond well to text messages on their phones.

We have developed a new system that is easy to use, and effective.

But it is still in the beta test stages.

As a result, we are offering the first 100 beta testers a totally free trial period to test the system

As a beta tester, you will get 25 “review requests” at no cost. These you will send to your next 25 customers,  once they have completed a sale or service.

We are confident it will result in a number of positive reviews for your business.

Then, if and only if you decide the service is appropriate for you, we will set you up on our lowest price platform, with a cancel at any time guarantee.

Signing up for the free trial is easy. Just go to

Free Trial

You will be able to review how the system works and begin the process of winning all the “Near Me” traffic and more.

Now, while “Near Me” traffic is all the rage, virtually 77% of everyone these days is checking out reputations online when looking for a new vendor.

The value of social proof in the form of real people’s reviews is critical to your long term business success.

You want to beat your rivals to the punch. While they are still oblivious to the role social proof is playing in today’s marketplace.

There are many aspects to your on line reputation. We at RepPilot and our sister companies are dedicated to helping businesses like yours win the reputation wars.

You have nothing to loose and everything to gain, Check out Review Velocity now.  You will be glad you did.

Reputation Management Word Block

 

Got a Bad Review? How to Respond to Negative Customer Reviews

When you know how to respond to negative customer reviews, you connect with review readers in a way that shows your commitment to improving the customer experience.

Getting a bad review is inevitable. Even the best products, sold with the biggest smiles and best customer service, will have a negative review posted online.  Negative reviews can have an impact on your reputation and revenue, so it’s important to know how to respond to negative customer reviews.

Don’t underestimate the power of your online reputation or how online rating influence consumer behavior. Several studies have shown that over 90% of internet using consumers read product reviews. With a heavy influence on purchasing behavior, negative reviews make it harder to attract new customers.

How to Respond to Negative Customer Reviews

How to Respond to Negative Reviews in a Way that Wins Over Prospective Customers

Decide Who is Responsible for Monitoring and Responding to Negative Reviews

If not yourself, who can you trust to monitor and respond to online reviews?  Someone who can provide a prompt and empathetic response online and (if given the opportunity) directly to dissatisfied customers. This person needs to be able to present a sincere apology for the customer’s less-than-stellar experience without being aggressive or combative.

The person responsible for responding to reviews must also know enough about your business to be able to address the complaint and explain what has been done to correct the problem or how customer’s experience could have been better.

To monitor online reviews businesses can use Review and Reputation Management software such as Reputation Loop to intercept unsatisfied customers before they post online and receive notifications when new reviews for their business show up online.

Know the Rules of How to Respond to Negative Customer Reviews for the Review Sites that Matter Most

Depending on your industry, there are going to be review sites that your customers use the most to find businesses like yours.  You’ve already claimed your business page and filled out your profile in its entirety on those sites (and if you haven’t – do it now!).  Be sure to read their guidelines on how you can be notified of reviews and how you can respond to customers as part of those reviews.

For example, Yelp allows private messaging and public responses on review posts.

yelp handling negative reviews

Google allows you to respond to reviews from your Google My Business account with just a few clicks.  Your response will be posted publicly as a comment from your business.

google handling bad reviews

Create a Fill-In-The-Blank Response to Customize for Responding to Negative Reviews

You want to create a response with future customers in mind.  Taking ownership of the issue and letting prospects know that your customers are important to you can turn a bad review into a good thing for your business.

Writing a fill-the-blank response now, before you get a negative review, lets you create a professional level response before your emotions are involved.  Plus, it ensures that the most important things you need to say (the apology, how much you care about the customer experience, and how you can make it right) aren’t forgotten.

An apology and appreciation for their time in visiting your business will go a long way in restoring any trust that has been lost.  Remember that a bad review is an opportunity to post a response that will positively influence future customers towards trusting your business.

Respond to Bad Reviews Fast to Lessen the Negative Impact

Removing negative reviews can be extremely difficult, if not impossible.  But you aren’t helpless!  There are two things you can do to lessen the impact of a negative review:

  1. Respond quickly in a way that lets readers know what to expect from your business.
  2. Gather more positive reviews to drown out the one negative review.

New negative reviews will sit at the top of your review page until more reviews are posted.  Knowing the power of customer reviews, you should respond to negative reviews as quickly as possible.  When the next person looks at your business on the review site, make sure they are more influenced by your response than the negative review.

90 percent positive reviews influence

Separate Personal Feelings and Business Activities

Someone bad-mouthing your business online can be a sensitive subject, right?  Some negative reviews can help shine a light on things that need improvement in your organization.

There will also be times when a negative review is just a bored person having a horrible day who chose to spread their negativity online.  Even worse, bad reviews can lower your rating over things beyond your control like the tiny parking spaces in the shopping center parking lot.

It feels personal because you are emotionally and financially invested in your business.  But it’s important that you keep your personal emotions and feelings separate from the business of handling business.

Whether right or wrong, you can’t treat a negative review as a personal attack.  You will not be able to respond appropriately.  You have to set your mind to see the good in bad reviews and tackle this problem like any other business hurdle.

Know How to Respond to Negative Customer Reviews

There are times a negative review will prompt loyal customers to leave a review stating how awesome their experience was in contrast.  But if you see a pattern of dissatisfaction then know there are issues that need to be addressed.

Responses to negative customer reviews should:

  • Be prompt, short, and to the point
  • Customized to specifically address the issue
  • Offer an apology for the negative experience
  • Provide a resolution or improvement when possible

With a Reputation Management and Marketing process, you will know how to respond to negative customer reviews, improve customer service and operations, acquire more customers and increase revenue.  Actively monitoring, managing, and responding to good and bad reviews is a vital part of building and maintaining a positive online reputation.  A positive online reputation ensures new customers pick your business over the competition.

 

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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Got a Bad Review? How to Respond to Negative Customer Reviews appeared first on Reputation Loop.

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Local SEO in 2017 – How to Rank Higher in Local Search

Learn how to utilize proven local SEO strategies to give your business a head start on dominating local search in 2017.

Search engine optimization is ever evolving.  New algorithms are released, software constantly updates, and best practices change as businesses compete for the top stops in search engine results.

Small businesses and local shops rely on local SEO to build an attractive online presence and expose their business to more and more potential customers.  Learn how to grow your business with SEO tactics proven to help your local business rank higher in search engine results.

Local SEO Tactics for 2017

In the past two years, there have been big changes in what local SEO looks like, especially with Google.  The “Snack Pack” went from seven results to the more compact three-pack. We saw changes to the look and placement of search engine result page ads.  Mobile readiness and optimization became the standard and not just a suggestion.

With all these updates, the fundamental ranking factors have gone through less change. Use these proven tactics to create a local SEO strategy for the new year.

Use Local Schema Markup

Schema markups are structured data markups that tell search engines what your business does. It can be added to the existing HTML microdata, similar to other tags used on your web pages. Google has a free Structured Data Testing Tool that will alert you of errors in your structured data.

local-seo-2017-structured-data-test

Correctly using schema markups can raise your ranking in local search by several positions, yet most websites don’t do it.  That’s good news for your business. When you use local schema markups, you’ll be ahead of your competitors.

If you want to learn more about schema, BrightLocal.com has an informative article called “Schema Demystified” you should check out.

Optimize Your Google My Business

Your Google My Business listing is vitally important to ranking in Google search results. Complete Google My Business listings also influence search engine user with one Gybo study showing users who view more complete listings are about 30% more likely to report an intention to visit a store or purchase from it.

local-seo-ranking-factors-google-my-business

Google likes to keep things in-house as much as possible, so it favors its own accurate and current business listings when giving local search results to its users. Additionally, if you want any chance of showing up in the life-altering Local 3-Pack which prominently displays the top three most relevant results for local search, you have to verify and optimize your Google My Business listing (preferably with dozens of five-star reviews).

ALSO READ: How to Optimize Your Google My Business Listing

Get More Customer Reviews Posted Where They Matter Most

Google has put a much larger ranking power on customer reviews, putting them front and center in the three-pack and showing snippets of reviews on search engine results pages. Getting those golden stars to show up in search engine results with schema reviews markups helps your business stand out and increases your click-through rates.

Customer reviews have a direct impact on local search results. Knowing what you can do to get more and better customer reviews on the right sites means you have an advantage over your competitors. You can’t write your customers’ reviews, but you should be putting emphasis on doing what you can to influence how often you get reviewed and how highly you are rated.

moz review signals

ALSO READ:  3 Ways Customer Reviews Improve SEO

If you’re more of a DIY business owner and webmaster, you can visit the Google Developers Structured Data page on Enabling Rich Snippets for Reviews and Ratings to get examples, definitions, tips and code to get your gold stars seen in search results.

By adding the promotion of positive customer reviews to your SEO strategy you are putting the information that customers are looking for in the first place, they are looking.  For effective reputation management, the optimal solution is to automate your customer review gathering and promotion to ensure your business is continuously gaining and posting the best reviews and highest ratings where you customers will see them.

Consistently Publish Locally Optimized Content

People use search engines to find information.  Your content provides this information. When you can, use more visuals and graphics for today’s attention-deficient readers and use clear calls to action. Read “Website Pages that Increase Local Search Ranking” to learn how to optimize your static pages for local search.

Remember that search engines prefer fresh content so use your blog to publish content that answers the questions people are asking search engines about your industry.  Include your local keywords in the title, headings, and tags organically and consistently.  This reminds the search engine web crawlers that your website is a top destination for people looking for your type of business in your city.

Optimize Your Mobile-Ready Website to Load Faster

Search engines rank fast loading mobile-ready websites higher because that is what their customers (search engine users) want.  You’ve heard this before so here is the quick list to a faster website: Optimize and minimize images in the right format and enable Gzip compression and browser cache. Minify HTML, CSS, and JavaScript, and remove unused plugins and apps.

Complete and Manage Your Business Listings

Your business listings make your business visible online and the more listings you create, the better chance you have of customers finding you. Your business listings and local citations are important to search engines like Google.  They are factors in the ranking algorithms used to create search engine results and a business with more citations will (if all other factors are equal) rank higher than a business with less.

ALSO READ: The What Why and How of Business Listings and Citations

Submitting to business directories and listing sights can be tedious and time-consuming.  Cost-effective services such as Reputation Loop’s Business Listing Management ensures your business is easily found everywhere customers are searching and locks in the correct information quickly all from one simple dashboard.

 

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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Local SEO in 2017 – How to Rank Higher in Local Search appeared first on Reputation Loop.

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