Get New Web Pages Indexed Faster & Get Found in Search Results

Adding new, relevant, and search engine optimized pages full of searchable content is one of the most cost-effective ways to bring new visitors to your website.  Get new web pages indexed faster and see results quicker. When done right your new pages will rank better in search and help you increase website traffic.

Before you can enjoy the benefits, you’ll need to ensure you get those new web pages indexed.  Chances are pretty high that they will eventually get indexed by search engine web crawlers.  However, you’ll want to get new web pages indexed fast.

Crawling & Indexing – What, Why and How?

Here is what Google has to say about crawling and indexing and their importance to you showing up in search engine results:

“These processes (crawling and indexing) lay the foundation — they’re how we gather and organize information on the web so we can return the most useful results to you…

We use software known as “web crawlers” to discover publicly available web pages. The most well-known crawler is called “Googlebot.” Crawlers look at web pages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those web pages back to Google’s servers…

The web is like an ever-growing public library with billions of books and no central filing system. Google essentially gathers the pages during the crawl process and then creates an index, so we know exactly how to look things up. Much like the index in the back of a book, the Google index includes information about words and their locations. When you search, at the most basic level, our algorithms look up your search terms in the index to find the appropriate pages.”

Each crawl starts with a list of previously crawled web addresses and sitemaps provided by website owners.  While crawling those pages, the bots look for links to other pages and pay special attention to new sites, dead links, and changes to the existing site.

Google has computers that determine which sites to crawl, how many pages, and how often.  To keep it fair you cannot pay Google to crawl your site more frequently to show up in search faster or higher.

There are things you can do to affect how fast a specific page shows up to crawlers and some choices you have on how content is indexed on a page-by-page basis.  Let’s move getting your new web pages indexed faster.

Getting New Web Pages Indexed Faster

If you have an active, indexed website, you won’t have to do any extra work to get your new web page indexed.  Eventually, it will show up when the bots get around to a routine crawl of your site.  However, if you want to get your new web page indexed faster there are choices you can make about how Google crawls and indexes your site and things you can do to make it happen sooner than later.

Webmaster Tools and Robots Meta Tags

With Webmaster Tools and a file called “robots.txt,” you can provide Google with more specific instructions about how to process pages for indexing.  Also, you can control page-level settings to control how Google makes content available through search results.

Once the robots.txt file has given permission to crawl a page they are treated as crawlable, indexable, archivable, and the content is approved for use in the snippets that show in search results.

Check out the Google Search Guide to Robots Meta Tag and X-Robots-Tag Specifications.

Here is a list of directives you can use with robots meta tag for your new web page:

google-robot-directives

Create a Sitemap

Sitemaps are maps for those crawling bots, helping them locate new pages on your website so you can get your new web pages indexed faster.

Here is how you create and submit a sitemap to Google:

  1. Pick which pages should be crawled, and determine the canonical (preferred) URL version of each page.
  2. Decide which sitemap format you want to use:
    1. XML
    2. RSS, mRSS, and Atom 1.0
    3. Text
    4. Google Sites
  3. Use the Google Search Console Sitemaps Testing Tool.
  4. Add your sitemap to your robot.txt file and submit it to Search Console to make it available to Google.

Add Your URL to Google

Sometimes things seem too good to be true, but this is one of the easiest things you can do today.  Go to this link to submit your new page’s URL to Google and Google will likely add it to an upcoming crawl.  Of course, there is a plainly stated lack of guarantee, but Google is pretty good about this kind of stuff.

add-url-new-web-pages-indexed-fasterCreate Internal and Inbound Links

Remember that bots are crawling the web looking for new and broken links.  With a solid internal structure and trusted external links pointing back, you can get your new web page indexed faster by letting these bots find links to your new page on other web pages.

If links to your new web page are showing up in different places around the internet, Google is going to want to go check out this new web page.  Since inbound links are a ranking factor, getting indexed with several links pointing to your new page will also help it rank higher.

Use internal links from your highest performing webpages, reach out to influencers to request inbound links from trusted sources, and highlight your new page on social media to up traffic and get your new webpage indexed faster with more traffic.

Taking Up More Search Results Real Estate

Leads from search results are high converting, and you want this free traffic from highly interested searchers. You need to get your new web pages indexed faster so they can climb the ranks in search engine results.  The more real estate you can take up in top search results the less your competition is seen, and the more searchers will trust your business.

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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Get New Web Pages Indexed Faster & Get Found in Search Results appeared first on Reputation Loop.

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300+ Free Google AdWords Best Practices Guides & Tutorials

So you finally started using AdWords and… there is still ten times more things you don’t know than you do know pay-per-click advertising.  Google wants to help.  They are after all deeply invested in your success. If you have the patience and perseverance to wade through a couple of layers of Google help pages, there lies a wealth of Google AdWords Best Practices guides and video tutorials.

To save you time and help you find exactly what you are looking for, here is an expanded list of Google AdWords Best Practices guides and video tutorials.

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300+ Google AdWords Video Tutorials and Hangouts

Looking for video tutorials?  Google AdWords has a YouTube Channel with 200+ video tutorials and Google Hangout recordings for the more audio/visual inclined learners.  Watch instructional videos, demonstrations, and Hangouts on Air featuring AdWords specialists.

Google AdWords channel playlists include:

Google AdWords Best Practices Guides

The AdWords Best Practice series is a search engine marketing tutorial that helps you get the most out of your pay-per-click budget.  Written by Google, based on internal Google AdWords data, and vetted by AdWords creators – this series is a must read for PPC beginners.

google-adwords-best-practices-guides

Keywords & Targeting for Google AdWords Campaigns

Choosing the Right Keywords for PPC

Keywords connect your ads with users and their searches. Effective keyword management helps you reach the right customers and grow your business.

Reach the Right Audience with RLSA

RLSA helps put your ads in front of highly qualified customers who have already shown interest in your business or products. This guide covers how to tag your site, set up remarketing lists, and bid effectively.

Optimizing Dynamic Search Ads

Dynamic Search Ads reach customers as they search without you needing to stay on top of a detailed keyword list. Learn how to get the best possible performance from your DSA campaigns.

Optimizing Google AdWords Ads

Create Effective Text Ads

One of the most important things to get right in your search ad is the creative, or messaging, you put into it. Better creatives improve ad relevance and drive more qualified clicks.

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Using Quality Score to Guide Optimizations

To provide a great experience for both users and advertisers, Google measures the quality of your ads. Ad quality is a part of Ad Rank, so the better your ads are, the more competitive you’ll be in the AdWords auction.

Enhance Your Ads with the Right Extensions

Ad extensions appear alongside your ads and deliver additional information to users. Extensions are also part of Ad Rank, so the better your extensions are, the more competitive you’ll be in the AdWords auction.

Bidding, Attribution & Conversions with Google AdWords

A Guide to Bid Adjustments

Bid adjustments are an integral part of AdWords that can help you save time and improve performance. This guide provides an outline for how you can align your bids with your business goals to make smarter bid adjustments.

Automating your Bidding Strategy

Automating your bids with AdWords can deliver better, more informed bids while saving you time. This guide covers the benefits of auction-time bidding, then goes deeper into testing and optimization.

Adjusting Bids to Maximize Profits

Maximizing profit should be the performance goal of every AdWords account. Use bid testing to learn how you can maximize profits for your account.

Optimize for Cross-Device Conversions

It’s imperative to understand and act on, how your marketing drives actions across phones, tablets, and desktops. This checklist covers what you can be doing to take full advantage of cross-device conversions in AdWords.

Beyond Last-Click Attribution

Going beyond last-click attribution for your Search ads in AdWords helps you understand your customer journey. This guide offers best practices on choosing an attribution model and making changes to improve your campaigns

Google AdWords Account Management

Expand Your Business Globally

Expanding your business to new countries unlocks new opportunities for your AdWords account. This guide offers best practices on exporting your business to new countries with AdWords.

Using Display Ads & True View Video Ads

Reach Past Visitors with Display Remarketing

Turn window shoppers into buyers. Programmatic Remarketing on AdWords Display helps you engage site visitors with personalized ads even after they’ve left your site. Learn how to set up effective tags, remarketing lists, bids and ad formats.

Create Effective Google AdWords Display Ads

Three of the most important elements of a display ad are the message, image and design. This checklist outlines how to create effective display ads so that advertisers can improve conversions, brand recall and engagement.

Making the Most of Display Advertising

Make the most of your display advertising on the Google Display Network. This guide offers best practices for connecting your audiences with relevant ads across the web.

Press Play on TrueView Video Ads

There have never been more opportunities for brands to connect with consumers through the power of video. This guide covers the key ways you can use TrueView video ads to support your overall performance goals.

Tailor Your Ads with Dynamic Remarketing

Dynamic remarketing lets you re-engage previous site visitors with ads containing products or services they viewed on your site. This guide covers how to create and optimize high-quality business data feeds to power remarketing.

Mobile & Local Ads in Google AdWords

Create Effective Mobile Ads

Smartphones are an integral part of how people search and browse the web. Here are 14 tips on mobile ads to help grow your business.

Drive More Calls to Your Business

A customer’s interaction with you can be carried out across different channels: online, in your store or over the phone. This guide will cover all of the ways to drive phone calls to your business and optimize them for success.

Drive Offline Sales with Online Ads

A customer’s interaction with you can start online and then finish in store. This guide will show you how to enhance and target your online ads to drive offline sales and how to optimize them for success.

Finding Actionable Insights from AdWords Store Visits

Store visits conversion data can help you to understand how your customers interact with your brand across different channels. Here are three reports that you can run to help you take action on this data.

Drive Conversations with Message Extensions

Message extensions are an efficient, convenient way to initiate and extend conversations with customers to unlock an entirely new segment of customers that prefer to use messaging to communicate. Here are some tips for connecting with users via messaging.

Google AdWords Shopping Campaigns

Shape Up Your Shopping Campaigns

Shopping campaigns give you the chance to feature product images and information directly in your ads. This guide covers how to create high-quality data feeds, structure effective campaigns, set your best bids and simplify the mobile shopping experience.

Get Your Search and Shopping Campaigns Ready for Holiday Success

Set up your Search and Shopping campaigns for success during the holidays. Planning for the season’s increased shopping demand can help you win more customers over this critical time period.

Ramp Up Your Search and Shopping Campaigns to Survive the Holiday Season

Check out our guide to Get Your Search and Shopping Campaigns Ready for Holiday Success with tips to ensure your product data and campaigns are in tip-top shape for the holidays. Once those are locked-and-loaded, it’s time to build on top of what you have to optimize for the busy season.

Evaluating Your Holiday PPC Ads

Assess how your search campaigns did over the holidays. Analysis of your past performance will help you prepare your campaigns for the next holiday season.

Google AdWords Reporting & Analytics

Optimizing AdWords with Google Analytics

Both AdWords and Google Analytics offer insights into the performance of your campaigns and those insights get better when you use GA + AdWords together. Improve your bidding, messaging and performance through these analyses.

Finding Actionable Insights through AdWords Reporting

Smart analysis and reporting in AdWords highlights what matters to you and your bottom line. That information can directly improve the performance of your account. This guide covers how to surface the right insights and turn those insights into action.

Grow Your Business with Google AdWords

Get strategic advice with Google’s Best Practices Series to optimize your AdWords campaigns. Visit the Google AdWords Channel to watch videos that teach you how to use AdWords to grow your business. Whichever way you learn best, there is a Google AdWords Best Practices guide or video tutorial to help you get more out of AdWords.

 

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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post 300+ Free Google AdWords Best Practices Guides & Tutorials appeared first on Reputation Loop.

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New Integrations with Dental Practice Management Software

Reputation Loop integrations with dental practice management software make it easy for dentists to accumulate and publish patient reviews.

We are excited to announce that Reputation Loop now integrates with even more dental practice management software.  Dental offices can now use one of the most powerful Reputation Marketing platforms available to build a positive reputation that attracts more patients.

Integrations with Dental Practice Management Software

  • Dentrix (G4, G5, G6)integrations-with-practice-management-software-logos
  • Eaglesoft 14 – 17
  • Open Dental
  • Softdent
  • PracticeWorks
  • DSN
  • Easy Dental
  • FPC
  • Daisy
  • Suzy
  • Dental Vision
  • OCS
  • Genesis

If you own or manage a dental practice you know monitoring and optimizing the online reputation of each location is crucial for future success and growth.  It is nearly impossible for a practice of any size to effectively monitor their online reputation, much less build and protect the kind of online reputation that attracts new patients.

Reputation management has become a crucial business function, and reputation marketing is influencing how patients pick their dentist. Utilizing Reputation Loop’s automated platform provides an almost hands-free process that takes all the hard work out of managing your reputation and marketing your five-star status.

Automate the Entire Patient Feedback and Online Review Generation Process

Reputation Loop has pioneered a new way to easily leverage the power of a positive online reputation and integrations with dental practice management software make the Reputation Loop dashboard accessible within the software.  Once a patient has had an appointment, Reputation Loop gets to work automatically contacting the patient for feedback.

This software automates the entire reputation management and marketing process, from collecting reviews and protecting your online reputation, to promoting a strong five-star online presence and gaining new customers. Automatically gathering feedback from recent patients, Reputation Loop also monitors the major review sites, notifying the dental practice of negative patient feedback to provide needed protection of both online and offline professional reputations.

SEE MORE REPUTATION LOOP INTEGRATIONS

Here is how Reputation Loop’s integrations with dental practice management software work:

  • A patient attends an appointment
  • Patient receives a simple single-question survey by text or email
  • Positive responders leave reviews on review sites you choose
  • Negative responders fill out a feedback form about their experience so you can address unhappy patients before they post online
  • Receive email and text notifications for new ratings and reviews posted online in real-time
  • Manage patient feedback and monitor online reviews in one simple dashboard
  • Promote your best reviews on your social media profiles

integrations-with-practice-management-software-dashboard

Additional benefits of using Reputation Loop include business listings management, employee performance tracking, and API integration with dozens of top review, business, social media, and directory sites.

Get a free demo of how Reputation Loop does industry leading reputation marketing by visiting http://ift.tt/1VG3uGU. Call 866-700-9330 or email sales@reputationloop.com for more information on how Reputation Loop can generate reviews fast while promoting and protecting a stellar online reputation that attracts new patients.

 

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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post New Integrations with Dental Practice Management Software appeared first on Reputation Loop.

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Latest Google My Business Updates 2016

Google My Business is one of the free tools Google provides to businesses to manage their online presence in search and map results. Smart business owners have already verified and optimized their Google My Business listing. As one of those smart business owners you should periodically check on the latest Google My Business updates.  Google is continuously updating the Google My Business platform with enhancements that let you do more with your account and provide more information to your customers.

Learn what’s obsolete, what’s new, and how you can do more with the latest Google My Business updates.

Add Multiple Owners to Listings

This is probably the most useful of all the Google My Business updates from the last few months.  You can now add multiple owners to individual locations and Google My Business accounts. As the owner of a listing, you can invite additional users to own or manage a listing.  This lets you share listing management task without having to share personal account information.  Only owners can add or remove users, but assigned managers can remove themselves from the listing.

There are three types of users an owner can assign, with different levels of access to the Google My Account listing – owner, manager, and communication manager.

google-my-business-updates-access-capabilities

Source: Google Support

Use Map View to Look at Multiple Locations

Viewing all of your locations in list view is the best way to make edits to your listings.  You can also view your listings in map view which shows your locations plotted on a map.  This is useful to take a look at your locations at a glance.

To access the map view click the map icon at the top of your list view.  This switches to map view with your locations show.  Locations are color-coded based on their status.  Blue locations are published listings, and pink listings are either inactive or require some action on your part.  Map view is a good way to quickly check the status of your listings.

google-my-business-updates-map1

Manage Google Updates Automatically Made to Your Locations

As of August you can accept or discard Google updates for individual fields in bulk. Google uses information from various third-party sources to ensure location information stays at accurate as possible.  That means the information you provide can sometimes be reported as incorrect.  When Google updates your listings, you will see them listed with a “Google updates” status.  Google can update your listings at any time, and those updates appear live on Maps and search results.  Check often and review listings with “Google updates” status to ensure the information seen online is accurate.

If you have Google updates to review, you will see a Google updates box at the top of your page. Select an option from the dropdown and pick the boxes next to the locations you’d like to review. From here you edit updates individually, accept updates or discard updates.  You may not be able to accept or discard Google updates in bulk if the listing isn’t enabled for download or you don’t have enough access to the listing and can request more access.

If you’re updating locations using your bulk upload spreadsheet, you can import your locations without resolving Google updates. You can import a spreadsheet, and if you haven’t changed a particular field since your last upload, Google My Business will ignore that field. Your data won’t change, and Google updates for that field won’t be accepted or discarded. If you import a spreadsheet and you have changed a field, the new field value will be accepted and will overwrite both your old value and any Google update associated with it.

New Hours Format for Bulk Upload Spreadsheets

You can use bulk upload spreadsheets to verify multiple business locations at once.  As of August, there is a new format for the “hours” column.  If you bulk upload with spreadsheets, you will need to make this format change since the old format is no longer supported.  For open hours of the business enter hours for each day of the week in their respective column. You can enter hours in AM-PM (HH:MMAM-HH:MMPM) or 24-hour (HH:MM-HH:MM) format: 09:00AM-05:00PM or 09:00-17:00.

google-my-business-updates-hours-format

You can get a current template by clicking the plus sign at the bottom right of your account screen, clicking to “Import Locations,” and the clicking to “Download the Template.”

 Other obsolete fields no longer supported in the bulk upload tool include:

  • Ad Icon URL
  • Ad Landing Page URL
  • Alt Phone. Alt phone is now “Additional phones.”
  • Categories. This field has been replaced by “Primary category” and “Additional categories.”
  • City is now “Locality.”
  • Description
  • District is now “Sub-locality.”
  • Email
  • Fax
  • Hours. Each day of the week now has its own column for opening hours.
  • Main phone. The main phone is now “Primary phone.”
  • Mobile phone. If a mobile phone number is the best number for your business, add it as the “Primary phone.” Otherwise, add it to the new “Additional phones” field. Any numbers previously specified as mobile have automatically relisted in the “Additional phones” field.
  • Payment Types
  • State is now “Administrative area.”

Google My Business API Update

The API update won’t affect many small business owners as the Google My Business API is designed for developers who write applications to handle Google My Business data on a large scale for chains and complex Google My Business Accounts.  A business that has a third party manage their listings with the API should know that the new version has a few new notable features:

  • You can now subscribe to push notifications when you have new reviews.
  • Map URLs are included in location responses, allowing users to link to Google Maps.
  • You can now add URL attributes such as a restaurant’s menu.

Help Customers Find You with Google My Business

With Google My Business you can manage the information Google search users see when they search for businesses like yours, or the products and services that you offer. You can also respond to customer reviews and post photos of what you do.  Monitor your listings and keep your information up to date to ensure when people find your business on Google Maps and search they have access to information like your hours, website, and street address.

 

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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Latest Google My Business Updates 2016 appeared first on Reputation Loop.

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