Reputation Loop Integrates with Zillow for Agent and Mortgage Reviews

We are proud to announce that Reputation Loop now integrates with Zillow. Lenders and real estate agents providing services on Zillow can now use Reputation Loop to build and protect the ratings and reviews home buyers rely upon to choose the best real estate professionals and mortgage providers.

Zillow Reputation Loop Integration Logos

About Zillow

Zillow is the leading real estate and rental marketplace with a living database of more than 110 million U.S. homes, serving the full lifecycle of owning and living in a home. The ability to post reviews on real estate agents and mortgage lenders launched in December 2010 and today there are more than 2 million reviews of real estate agents and mortgage lenders.

According to Zillow CMO Jeremy Wacksman, “With huge acceleration in the rate of reviews submitted to Zillow, it’s clear that reviews are becoming an indispensable part of the home buying and selling process. For buyers and sellers, knowing others’ experiences with a particular agent or lender is incredibly useful as they search for a real estate professional. For agents and lenders, reviews have become a vital part of their marketing efforts. Every day we hear from real estate professionals who tell us how important reviews have been in growing their business.”

Zillow Integration Wacksman Quote

For real estate agents, reviews are prominent features as part of an agent’s presence when the agent appears next to a listing and in Zillow’s agent finder search tool.  The Zillow Mortgage Marketplace lets borrowers get mortgage quotes anonymously while providing lenders with leads for free.  Borrowers anonymously fill out a detailed loan request form and get customized quotes.  They get help choosing which lender they want with the help of Zillow’s rating and review system where previous borrowers have left feedback for specific lenders.

About Reputation Loop

Reputation Loop has pioneered a new way to easily leverage the power of a positive online reputation.  They have automated the entire reputation management and marketing process, from collecting reviews and protecting your online reputation, to promoting a strong five-star online presence and gaining new customers. Automatically gathering feedback from recent customers, Reputation Loop also monitors the major review sites, notifying the business of negative customer feedback to provide needed protection of both online and offline business reputations.

Reputation Loop DashboardHere is how the Reputation Loop platform works:

  • Add your customers with either an email address or a phone number
  • Customers receive a simple single-question survey by text or email
  • Positive responders leave reviews on top sites like Google, Yelp or Facebook
  • Negative responders fill out a feedback form about their experience so you can address unhappy customers before they post online
  • Receive email and text notifications for new ratings and reviews in real-time
  • Manage customer feedback and monitor online reviews in one simple dashboard

Additional benefits include business listings management, employee performance tracking, social media posting of reviews and API integration with dozens of top review, business, social media, and directory sites such as:

Review Sites Integrations – Google, Yelp, Facebook, Citysearch, YellowPages, OpenTable, FourSquare, and more

Business Software IntegrationsInfusionsoft, Xero, Dentrix, Eaglesoft, Dolphin, Ortho2, ClearDent, OpenDental, PracticeWorks, SoftDent, and more

Social Media Sharing – Google, Facebook, and Twitter

Directory Integration – Apple, Bing, Factual, Here, MapQuest, SuperPages, TomTom, WhitePages, 2FindLocal, 411.com, CityMaps, Chamber of Commerce, and more

Learn More

Get a free demo of how Reputation Loop does industry leading reputation marketing by visiting http://ift.tt/1VG3uGU. Call 866-700-9330 or email sales@reputationloop.com for more information on how Reputation Loop can generate reviews fast while promoting and protecting a stellar online reputation that attracts new customers.

 

Free Demo RepLoop

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Reputation Loop Integrates with Zillow for Agent and Mortgage Reviews appeared first on Reputation Loop.

from Reputation Loop http://ift.tt/1NVRYiw
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MacPractice Integrates with Reputation Loop to Provide Automated Reputation Marketing

MacPractice Customers Can Now Use the Reputation Loop Platform to Generate Online Reviews Fast, Monitor Their Online Reputation, and Promote Their Positive Online Presence to Gain New Customers

MacPractice Integrates with Reputation Loop

We are proud to announce a new partnership as MacPractice integrates with Reputation Loop.  Users of MacPractice will now be able to use one of the most powerful Reputation Marketing platforms available to build a positive reputation that attracts more patients. MacPractice is the leading Apple developer of the premier practice management and clinical software relied upon by over 30,000 users in 31 countries.  Doctors, dentist, chiropractors and optical clinics who prefer to use Macs, iPad, and iPhones trust MacPractice and this integration makes the Reputation Loop dashboard accessible within their software.  This integration makes it easy for doctors to accumulate and publish patient reviews.

About MacPractice

MacPractice has 30 years of Mac experience and is the leading Apple developer of OS X and iOS native software for doctors who prefer to run their business with the Apple technology.  Focused on client-centric practice management and clinical software, MacPractice stays dedicated to the development and support of best-in-class Mac software and hardware for physicians, dentist, and doctors who provide eye care.

MacPractice Software

MacPractice knows monitoring and optimizing the online reputation of each location of a medical practice is crucial for future success and growth.  It is nearly impossible for a practice of any size to effectively monitor their online reputation, much less build and protect the kind of online reputation that attracts new patients.  Knowing how essential reputation management has become, and how powerfully effective reputation marketing is today, they have partnered with Reputation Loop to provide its users with an automated platform that provides an almost hands-free process that takes all the hard work out of effective reputation marketing.

About Reputation Loop

Reputation Loop has pioneered a new way to easily leverage the power of a positive online reputation.  They have automated the entire reputation management and marketing process, from collecting reviews and protecting your online reputation, to promoting a strong five-star online presence and gaining new customers. Automatically gathering feedback from recent customers, Reputation Loop also monitors the major review sites, notifying the business of negative customer feedback to provide needed protection of both online and offline business reputations.

Reputation Loop Dashboard

Reputation Loop Dashboard

Here is how the Reputation Loop platform works:

  • Add your customers with either an email address or a phone number
  • Customers receive a simple single-question survey by text or email
  • Positive responders leave reviews on top sites like Google, Yelp or Facebook
  • Negative responders fill out a feedback form about their experience so you can address unhappy customers before they post online
  • Receive email and text notifications for new ratings and reviews in real-time
  • Manage customer feedback and monitor online reviews in one simple dashboard

Additional benefits include business listings management, employee performance tracking, social media posting of reviews and API integration with dozens of top review, business, social media, and directory sites such as:

Review Sites Integrations – Google, Yelp, Facebook, Citysearch, YellowPages, OpenTable, FourSquare, and more

Business Software IntegrationsInfusionsoft, Xero, Dentrix, Eaglesoft, Dolphin, Ortho2, ClearDent, OpenDental, PracticeWorks, SoftDent, and more

Social Media Sharing – Google, Facebook, and Twitter

Directory Integration – Apple, Bing, Factual, Here, MapQuest, SuperPages, TomTom, WhitePages, 2FindLocal, 411.com, CityMaps, Chamber of Commerce, and more

Learn More

Get a free demo of how Reputation Loop does industry leading reputation marketing by visiting http://ift.tt/1VG3uGU. Call 866-700-9330 or email sales@reputationloop.com for more information on how Reputation Loop can generate reviews fast while promoting and protecting a stellar online reputation that attracts new customers.

Free Demo RepLoop

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post MacPractice Integrates with Reputation Loop to Provide Automated Reputation Marketing appeared first on Reputation Loop.

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via IFTTT From Our Associates at Reputation Loop

Name Address Phone Number NAP Google 3 Pack Essentials

Before Your Great Reviews Show – You First Need to Be On the 3 Pack – And Why NAP Matters

RepPilot is all about getting people to use your business over your competitors. To call you first when they have a choice of vendors.

This most frequently occurs when they do a search on Google for a local business and see Google’s famous 3 pack.

If you are listed there, you have a great chance at getting a new customer.  If you have the best review stats, you are significantly more likely to get first crack at this new customer. And that is worth gold!

As a Minneapolis Internet Marketing Consultant, I work with clients to get them on the 3 pack. And yes, one of the most important ways to get there is to have good reviews. But even before that in the list of things that matter, that I use with client is what we call in the business, Citations.

A citation is any listing anywhere on the web that includes your business name, address and phone number.  These do not need to be backlinks at all, just mere mentions. But there is a rub…

As Darren Shaw founder of White Spark pointed out in a recent MOZ Conference, next to actually having a business in an area, the most important single thing is to have “Citation Consistency.”

Meaning that where ever these listings of your business name address and phone number (NAP) occur, they need to be the same.

This can be a challenge, especially for firms that may have grown and or relocated in the past. Or in situations when the owner may have used their personal cell phone in some cases as well as a business number.

Shaw explains the approach Whitespark uses to help deal with this issue. In the example he discusses helping an attorney find variations to his citations.

How to find NAP variations

Step one, we ask the business: Tell us about any previous business names that you’ve had, if you’ve changed your name in the past or if you have a corporate account. How about any addresses? Have you moved locations? Do you have any secondary locations? Do you have your business registered at a corporate address? Phone numbers? Any call tracking numbers, toll-free numbers, cell numbers, any past numbers that you’ve used for the business? This is a great way to start. We get a list of all that stuff.

Next, we’ll go to Moz Local and we run a search for the business name and ZIP. This, because Moz Local queries all the primary data aggregators and a number of other important sites in the local search ecosystem, it tends to surface a lot of NAP variations. So we use this to add to our list.

Third, we’ll go to YellowBot and MerchantCircle. These two sites are interesting because they collect data from a number of different sources, but they don’t do a very good job of merging listings as the data comes in. So we end up with a lot of duplicates on the site. It’s a lot of work to clean up that site, but it’s very helpful for this process.

So for this one, you just put in a portion of the business name. Bob’s business is Bob Loblaw’s Law Firm. Instead of just putting the whole thing in, we’ll just put in Loblaw to help surface variations. Here are some variations that might come up. We’ve got Loblaw and Sons LLC, Loblaw’s Law, and Bob Loblaw’s Law Blog.

After we get that, we’re going to go to Google. We’re going to search Google. Now what we’re doing here is we’re trying to find any variations that we didn’t already discover. We already have a number of different names. We have a number of different phone numbers. What we’ll do is we’re going to find more names. If you put in a phone number for the business and you exclude all the names, Google’s going to surface any sites or any pages that mention that phone number without any of these names. That helps you to surface any variations that you weren’t aware of. You do that for each phone number.

Then on the phone number side, if we’re trying to find more phone numbers, we’ll search for the business name and exclude the phone numbers we already know of. By excluding phone numbers we already know of, we might find new names.

The one trouble with this one is it tends to surface a lot of pages where you just mention the business without the phone number, and that’s a common thing. So what I do in this case is I scan the results looking for obvious business directories, if it’s like a Yelp or a Foursquare or anything like that. I’m looking for business directories in these results.

Then we want to see if there are any other addresses we missed. Put in the phone number and exclude the addresses that you’re already aware of. Do that for each phone number.

An important tip here with the addresses is that you don’t want to use the full address. Let’s say for example your address is 5329 Saddleback Road South, Suite 705. Don’t put in the whole thing. You put that in quotes, it’s only going to match pages that are an exact match with that. Just put in that portion that’s going to be common to all the sites, like 5329 Saddleback.

At the end of this process, you should have a very nice, clean list of all of your various names, addresses, and phone numbers for the business.

source: https://moz.com/blog/find-nap-variations-before-building-local-citations-whiteboard-friday?utm_source=mozlocal7&utm_medium=email&utm_campaign=2016_MBC_Launch

Now all of the above is a great start. Now all you have to do is fix those with errors, and create new citations where there are not any.

This can be a tedious job.

It get’s worse.

There are several data aggregators that scour the internet and every other source they can to find businesses to add to the directories that they in turn sell as lists to the general public.

This process tends to capture old outdated information along with fresh new information and regurgitate it.

This has the net effect of redistributing old data that you thought you had cleaned up all over again.

That is why, I tend to use a service called YEXT with my clients and include it in most of my RepPilot installations.

This service has developed a relationship with over 50 of the most prominent citation resources who trust the service.  In turn, they allow Yext to “Lock” in your accurate NAP in their data bases, so that old or erroneous data does not reappear in your listings.

And to repeat and remind you why this is important. Citations are clearly one of the most important keys to making your way onto the Google 3 pack.  More are better, especially if they are all in agreement on the simple but basic elements of having your business name, address and phone number the same.

It seems simple, but its not.  And mismatches do hurt.

Now there is more to the story, especially in competitive niches and geographies, but at least now you know the essential prerequisite to getting more new customers.

Call me at 612-408-9924 to get the rest of the story.

-Earl Netwal

3 Ways Customer Reviews Improve SEO

There are many tactics your business can employ to boost your search engine optimization efforts.  Did you know there are ways that customer reviews improve SEO? User generated content such as customer reviews are an often overlooked, but powerful way to to positively effect your search engine optimization.  When you look at the statistics, it is hard to ignore the heavy influence customer reviews have on the buying decisions of consumers:

  • 90% of consumers say positive reviews influenced their purchase decision. (Marketing Land)

  • 82% of users visit review sites because they intend to buy a product or service and 89% make a purchase within a week. (Nielsen)

  • Businesses risk losing as many as 22% of customers when just one negative article is found by users considering buying their product. Three negative articles found in a search query brings the potential for lost customers up to 59% and four or more appearing in Google search results takes it up to a loss of 70% of potential customers. (Moz)

negative reviews lost customersHow Do Customer Reviews Help SEO?

What people see in search results for your business has a huge impact on the profitability of your company, products and services.  As part of your SEO efforts, you must include the trust-building social proof that customers are looking for in the form of customer reviews and ratings.  Understand that this is a winning strategy only after you have taken the steps to build a positive online reputation worth promoting.  For effective reputation management, the optimal solution is to automate your customer review gathering and promotion to ensure your business is continuously gaining and posting the best reviews and highest ratings where you customers will see them.

By adding the promotion of positive customer reviews to your SEO strategy you are putting the information that customers are looking for in the first place they are looking – search engine results pages.  We know that search engine users are looking at the first or second page of search engine results pages (SERPs) for information about a company or product.  No matter how you do the math, the results are the same:

SEO Reviews More Customers

3 Ways to Use Customer Reviews to Help SEO

Enhance Your Appearance in Google Search with Rich Snippets

Using microdata and schema markups, search engines are able to show rich snippets in their search engine results pages.  As Google in particular moves to a more uniform appearance for its search engine pages (READ: The New Google SERP Layout – Local Search Impact) paid ads are formatted to look very much like native ads. This makes it less clear where organic search results begin on the page.  With rich snippets and positive reviews, you can make your website listing pop off the page.

You’ll easily spot a Yelp listing using schema markup to boldly display orange star ratings inside organic search results.

Dental customer Reviews improve SEOAs a business you can leverage these rich snippets to greatly increase click through rates and bring more traffic to your website.

Generate Fresh and Unique Content for Search Engines

Search engines prefer unique content that is regularly updated and customer reviews create exactly that type of content. When customer reviews are posted on your site and review sites your business is building user generated content that Google will rank for relevant keywords.  This helps your business rank higher in search results because search engines and search engine users will better understand what your business is about.

reviews on website improve SEOIncrease Time On Site and Minimize Bounce Rate

In your effort to build trust with consumers, remember that users trust content written by real people more than the content written by your copywriters and product manufacturers.  For example, millennials trust user generated content 50% more than other media so they actively search for this social proof.  When you have customer reviews and testimonials on your website not only does your business draw prospective customers to your pages, but they also spend time reading these reviews and write ups.  Compared to time spent skimming your marketing material, user-generated content is more thoroughly read and takes up more of the visitor’s time.

Having customer reviews on your web pages, you will be able to influence how visitors interact with your website.  With positive reviews you will be able to build trust and encourage visitors to navigate your website for the comparison information on your products, services and features they will use to make their buying decisions.  All this clicking around on your website lowers your bounce rate and exposes prospects to all your business has to offer.

Time on site and bounce rate are two factors that Google uses to decide if your content is useful.  When you can increase time on site and lower your bounce rate, Google and other search engines will rank you higher in search results.

Add Customer Reviews to Your SEO Strategy

Businesses need to place a higher importance on customer reviews.  Customer ratings in rich snippets help your webpage stand out and reviews and customer reviews create the fresh content that search engines are looking for.  You’ll also see positive changes in your time on site and bounce ratings when done effectively.

From an off-page perspective, you’ll notice that pages from review sites will rank high for searches of your business and are an added benefit to adding customer reviews to your SEO.  Plus, by continuously building on a strong base of customer reviews you can build social proof and minimize the effect of the rare, but often inevitable, negative review.

Free Demo RepLoop

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post 3 Ways Customer Reviews Improve SEO appeared first on Reputation Loop.

from Reputation Loop http://ift.tt/262lCOi
via IFTTT From Our Associates at Reputation Loop

FREE and Low-Cost Marketing Automation Tools for SMB

When you want to make marketing your small business easier, faster and more effective, your need to find ways to make marketing automation work for you.  There are dozens of marketing automation tools built for small businesses and designed to handle the repetitive tasks that drive your digital marketing strategies. Here are some free and low-cost marketing automation tools that could save hours each day by automating your marketing functions.

Want to email new customers to ask for feedback?

There is a tool for that.

Want to create personalized landing pages?

There is software that makes it easy.

Want to integrate your sales and support systems?

There are platforms that handle that too.

Take a Look at these Free and Low-Cost SMB Marketing Automation Tools

azuqua marketing automationAzuqua

Starting at a reasonable $67 per month, Azuqua will help automate your small business marketing, sales and customer service all from one platform.  It’s working to perfect the synergy of using an all-in-one system into work flows.  Imagine that someone tweets about your business – this technology is smart enough to find it, analyze it and send to the customer service or sales department that should handle it.  Azuqua does that, among other things like lead capture, segmentation and marketing, contacts management, automatic account setup, and customer support.  It also works well with HubSpot and Marketo if you already have those systems in place.

jumplead marketing automationJumplead

Jumplead is an inbound marketing automation tool that converts visitors into leads and then nurtures those leads into customers. Features include email marketing, contact management, analytics, visitor identification and even landing page creation.  The features that stand out the most will be the live web chat and social media integration. Jumplead has a FREE starter plan that includes 200 contacts, 200 visitors and 1 SEO keyword for one use if you’re a tiny startup or just want to try it out but you’ll want to consider the $49 a month plan that will handle 3k visitors, 2k contacts and 20 SEO keywords for three users.

leadsius marketing automationLeadsius

Leadsius ranges from FREE (for 2500 database and 1 user) to $1,495 (Enterprise 100k database and 25 users.  For a small or local business, the FREE plan allows for powerful automation with lead management and visitor tracking, with content tools like landing page, web form, and email creators, templates, and email follow up.  All that in addition to contact management, list management, workflow automation, reports, and analytics.

reputation loop review management softwareReputation Loop

Reputation Loop is an affordable business software that automates your reputation marketing by gathering feedback from your customers and getting your best reviews posted on the online review sites that matter most to your business.  It’s a hands-free solution that uses your customers’ email address or phone number to send a message for feedback, routing bad feedback to the business for customer service and good feedback directly to the review sites you choose such as Yelp and Google to get your best reviews posted online.  Other features include review monitoring and notification, real-time reporting, employee performance tracking, social media posting and easy integration with Infusionsoft.  This low-cost solution takes reputation marketing to the next level. Get a free demo for personalized pricing to see how easy it is to grow a five-star online reputation that attracts new customers 24/7.

salesautopilot2 marketing automationSales Autopilot

Sales Autopilots is an entry-level email marketing tool with ecommerce and sales functions like payment and shipping options and automated modules that keep everything in one place.  Modules include multi-channel communication, affiliate management, and a helpdesk support ticket system. In addition, you can tackle customer targeting, marketing campaigns, lead nurturing, call center integration, landing pages, surveys and ERP integration using the built-in CRM.  Sales Autopilot starts at FREE with all these features, and the Pro level is just $19 a month for 2,000 emails.  Add additional email credits at around $4 per thousand.

spokal marketing automationSpokal

Spokal is a WordPress inbound marketing automation platform that helps you build more traffic so you can generate quality leads.  Sounds simple enough but there are a lot of moving parts that Spokal handles to build you a solid search engine optimized content marketing platform. The starter plan is $49 a month for a single user and 200 contacts and includes dozens of features:

  • Blog SEO Recommendations
  • Blog Title A/B Testing
  • Integrated Social Publishing
  • Mobile Optimization
  • Social Media Analytics
  • Feedly Integration
  • Multiple CTA types
  • Keyword Research
  • Link Tracking
  • Rank Tracking
  • Social Media Monitoring
  • Competitor Negative Tweet Analysis
  • Competitor Most Retweeted Analysis
  • Lead Scoring
  • Sales Lead Notifications
  • Event Based Segmentation
  • A/B Testing Emails
  • Email Lead Nurturing
  • Event based Automation Triggers

Top-Rated Marketing Automation Tools that Cost a Little (or A LOT) More

The marketing automation tools listed above are ideal for businesses just starting with marketing automation and small enough to test systems without too much investment or dependency.  If you are working with less than 1000 contacts, they have the features to help you grow.  For larger businesses able to invest more, and looking for scalable and feature rich marketing automation platforms, check out these leaders in marketing automation:

AutoPilot

Starting at $5 a month for 500 contacts with use of all features, this is a highly scalable system that you can keep when you reach your 1 million customers mark.

Eloqua

Starts at $2,000 a month for 10k contacts and 10 users, this is a robust marketing solution from Oracle.

HubSpot

*TOP RATED* The basic package is $200 a month and requires a $600 onboarding fee for 100 contacts.  It’s another $100 for each 1k more contacts so it adds up quick.

Marketo

Another top rated system, they sell their services in bundles so you can customize your marketing automation strategy in pricing tiers, but they don’t publish their rates.

Pardot

A Salesforce product and highly rated, the standard package is $1,000 per month but is lacking a lot of the higher plan features that makes Pardot standout among competition.

Right On Interactive

Starts at $300 per month for 1,000 contacts, and has all the features you look for in a business level marketing automation system in the starter package.

 

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post FREE and Low-Cost Marketing Automation Tools for SMB appeared first on Reputation Loop.

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via IFTTT From Our Associates at Reputation Loop

How to Get Social Proof To Build Your Flow of New Customers

Do You Stand Out From the Crowd?

The key to standing out from the crowd is to win the social proof challenge.  You have a choice. Wait to see if your customers will take it upon themselves to praise your business….

-or-

Take affirmative action to make it happen.

How?

By encouraging your customers to leave reviews, while ensuring that those that are less than ideal are dealt with by you, without them showing online. And getting as many of the majority positive reviews to post on Google, or Yelp! or what ever review site you choose.

The system is called RepPilot, and it simply is the best such software platform out there.

To get your free trial call Earl Netwal at 612-724-4392 M-F 9-4 Central Time

The Almighty Google 3 Pack

What’s the deal with the Google 3 Pack?

The recent change to a 3 pack instead of the typical 7 pack of the past few years has made it all the more important for local businesses to be there!

3 pack

And once they arrive – to get themselves noticed even more by winning the Google Star Rating wars.

First and foremost, you want to be on the 3 pack.  Sure you can also get visibility and business by paying for Google Adwords, and I help my clients do that – a skill set that also takes a bit more know how than the average small business has.

But this post is about the 3 pack.

And what makes it special is that Google doesn’t charge you for clicks.  It is in essence free, although you may well need to make a bit of an investment in getting on the three pack.  There after, with some ongoing attention to detail. you can usually stay there. (WIth Professional support>)

The key is to have a properly filled out Google My Business Page, and then a serious look at citation listings elsewhere on the internet.

These are pretty much the essential prerequisites, and are sometime enough by themselves to win you that coveted free advertising position.  If not, you may well need to engage in some more less commonly know techniques, that frankly I choose not to share.  Sorry.

And then as I so often do, I relent – a little – as Google has recently spilled the beans a bit on my next go to tool. Positive Google reviews.

I have had clients who didn’t make the 3 pack even after some serious work on the prerequisites.  Then once we managed to get them 5 or more reviews, we began to have success.

Now there are some additional steps I have needed to take in some cases, and these will remain quiet. But the role of reviews continues to be increasingly important as time goes on.

And to get good business reviews there is no better resource than RepPilot.