Improve Your Online Presence for 2016 – SMB Guide

4 Tips to Improve Your Small Business Online Presence

You’ve been working hard all year! Make sure the world can see what a great job you’ve done by improving your online presence for 2016. As we close out this year, it’s time to plan how you are going to continue to build and leverage a five-star reputation with a solid plan to manage your online presence for exponential growth in the next year.

Find Out Where You Stand and Go from There

How are you going to figure out how to get where you want to go if you don’t know where you are? Your online presence has so many parts, that you are in danger of wasting time working on the wrong aspects of your business if you don’t know where you currently stand online. The easiest thing to do is to Google your name and your business name and see what others see. Be sure to also search for your name with added keywords such as “complaint” or “fraud” and take note of what is showing up in the first few pages of results.

Maybe you are thinking, “that just shows me what Google says.” And you would be right. Google search is just the simplest starting point, but you are going to want to know what business listings, directories and review sites are displaying as well. With hundreds of websites online where your business information is located, doing a one by one search to check your information would be and exhausting (and foolish) undertaking. Instead find free tools like the Local Score grader below that will search the most important business listings and customer review sites to let you know where your business’s online presence is shining bright and where you can implement a plan for improvements in 2016.

What’s Your Local Score?

Enter any business name and zip code and see how you show up on directories.

Business Listings Management – a Necessity, not a Luxury

When new and existing customers are looking for your website, location or ways to contact you the search engines are using the information they have gathered from business listings across the web to deliver the most accurate and relevant search results they can. If you want customers to find you, contact you and visit your physical location managing business listings is a necessity.

First you have to discover incomplete, inconsistent, and duplicate listings and fix them. Checking the formatting and validating each location not only clears up the confusion for search engines and people looking for your business, it also protects you from spam and hijackers who want to use your information.

Managing your business listings gives your business a boost in the competitive and profitable local search results you need to dominate. Now when people search for the type of product or service you provide, they will find your business listed high in search results.

Automating this process with a business listing management services makes it faster and easier to build, correct and monitor your most important and influential online listings for complete digital presence control. Ensure your business information is consistent and present with major directories to increase search visibility, escalate online and foot traffic, and get an upturn in growth and sales.

More and Better Customer Reviews Where it Counts a.k.a. Reputation Marketing

Customer reviews are a key ranking signal as Google and other search engines strive to give the most relevant and useful results to their users. Local search and mobile search are now providing reviews and ratings high in results, making customer reviews even more important for ranking high enough for customers to find you.

What ratings and reviews are customers seeing when they search online?

Are you ranking high enough to even be seen?

What have you done in 2015 to build a customer-winning five-star online presence?

Local online and mobile search will heavily influence consumer buying in 2016 as more and more people rely on fast and easy search results to lead them exactly where they want to be to make the best purchase. The latest survey show that over 90% of consumers are looking at online reviews to make better and more informed buying decisions. Are your future customers seeing a five-star reputation when they search online before spending their money?

92 Percent Consumers Read Online ReviewsHere is what you should know from the BrightLocal 2015 Local Consume Review Survey:

  • 92% of consumers now read online reviews (vs. 88% in 2014)
  • 40% of consumers form an opinion by reading just 1-3 reviews (vs. 29% in 2014)
  • Star rating is #1 factor used by consumers to judge a business

For 2016 you need to do more to create a five-star reputation AND make that star rating as visible as possible online. Get more positive reviews and get them posted on the review sites and websites that your target groups use to find providers. Start by getting them on sites search engines and the local markets trust such Yelp, Google, and Yahoo Local.

When you use a service like Reputation Loop to handle your customer reviews and online reputation you’re able to utilize a widget that creates the eye-catching gold star ratings that show up in local search results so people see your overall star rating before they even search for reviews. Find out how Reputation Loop can take all the hard work out of building and maintaining a five-star reputation that grows your business by visiting Reputation Loop online or requesting a demo.

Optimize Everything for Local Search

According to a Google 2014 survey, 4 in 5 consumers use search engines to find local information. In 2016, more of that search activity will happen on smart phones and mobile devises, than on desktops. SEO (search engine optimization) works to get you seen in search engine results, but mobile optimization makes it easier for that information to make it to the top of shorter and more concise mobile search results.

mobile-local-search-optimization-facts-reputationloop1SEO and Mobile Optimization aren’t going to organically happen on their own. You have to be purposeful in how you set up your website, blog, social media accounts, business listings, everything. There is a wrong way to do things, a perfect way to do things, and then there is a realistic middle ground where you take the basics of what you know works and make sure that gets done. Learn a little about SEO from the experts and apply the basics to what you are doing with your local online presence.

While you are learning, start with the basics: your meta data, title tags, image tags, alt tags, and H1 tags. You’ll want to make, in these areas, you are consistently using your keyword (dentist, carpet cleaning, nail salon) AND your local identifier for city, region, and or state (dallas, north texas, texas triangle). Bare minimum ensure that your titles and headers include this information to increase your local visibility.

You don’t have control over every mention of your business online, but you have find a way to manage and leverage the breadth, depth and quality of information you can control. The online information you are creating, managing and monitoring is what customers are going to see when they search. And they are searching!

Lack of exposure, negative reviews, false or old information online are just a few of the issues that could hurt your business. Build a system that lets you benefit from the free advertising and marketing that a positive online presence will provide.

 

Grow Your Business By Generating Feedback & Positive Online Reviews!

Subscribe to our blog for easy-to-implement, actionable tips on how to leverage your online reputation & presence to attract more customers.

 

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Improve Your Online Presence for 2016 – SMB Guide appeared first on Reputation Loop.

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via IFTTT From Our Associates at Reputation Loop

How To Get More Good Online Reviews for Your Business

How To Get More Good Online Reviews for Your Business

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The Essentials

  • Prerequisite
  • The First Step
  • Make it easy
  • Ask Again
  • The Pitfall Don’t Bribe
  • Mom and Grandma Count But they are Discounted
  • Trust: More is Better

The Tough Stuff

  • Score Higher by Diverting Negatives
  • Cherish the Grief
  • Identify your primary influencers Which Ones Matter?

Getting Good Online Reviews

Provide good goods

It goes without saying that you need to provide good service in order to get good reviews. The bad news is, that your customers have come to expect good goods and service from your business. As such, just doing so is unlikely to get them to go out of their way to write a glowing online review.

Theoretically, if you were able to systematically boost quality/service every 6 months or so, the exceptional increase in quality may stimulate spontaneous reviews. But this is a tall order however desirable it may seem.

Instead, the best course of action is to simply, ask.

 

The first step toward reputation building

The social scientists can find a bell curve almost anywhere. And it is likely within your existing bell curvecustomer population you have one too.  Many may be customers for convenience more than anything else. Some may be dissatisfied but come anyway, while others really like your way of doing business. In your case, I hope the curve skews to the later.

The business that finds a simple and consistent way to ASK for reviews is the business that will get them.

You could ask for reviews in a message at the bottom of your sales receipts. You could include a stuffer or flyer in their bags at the check out. You could follow-up with an email after each business transaction. However, you do it, the key first step is to ASK for the review.

Many will agree, a few will actually do so. But the key to understand is that by actively asking, consistently over time, some will. And as time goes on, your number of reviews will rise.

(Now I know a couple of you may be worried about what people may say in those reviews. – Relax, we’ll cover that a bit later.)

 

Remove the Obstacles

You want to make leaving a review for your business as easy as possible for your fans.  Every hoop they need to jump, makes it less likely they will make it to the desired end.obstacles

They need to know which site to go to, and how to get to your particular review site on the service and then in almost all cases they need to belong to the site to leave a review.  There is no universal solution to this problem. But now that we understand it, we can suggest some possible solutions.  If you are using printed materials, you could include a “short linked” url that takes people directly to your preferred review sites. Via email, you could do the same thing with a live link. This works better as the link is right there for them to click.

Getting reviews is a numbers game. By making it as easy as possible for people to leave reviews, you increase the chances they will make it to the end and help build your business with their positive comments.

 

Rinse and Repeat

Repetition helps.  You need to be constantly asking for reviews. As long as it’s not overpowering, people will respect it. You are seeking their feedback, because you care about their opinions. Or at least that is the way, I would recommend you approach it.

If you are using printed material, and repeatedly including it in their bags, you will eventually catch them when they are in the right frame of mind to actually take action and do so.

If you are using email, you can set up a system to remind them of your desire for feedback, two, three or more times. (Just be sure to be annoying, and always include an opt out feature.)

 

The No No

The Federal Trade Commission (FTC) and most review sites frown on rewarding people for reviews.

As a practical matter, the biggest worry for small businesses is probably the review sites themselves. If they determine you are breaking their terms of service by offering incentives to customers to leave reviews, they can and will exclude you from their rankings.

This could potentially be devastating you’re your business and a boon to your competitors. And it is your competitors who will most likely bring such a violation to the review sites attention.

Does this happen? Yes. Frequently? Not so sure.  But do you want to take the risk and become the poster boy for what not to do?

 

Momma Loves Me.

Along the same lines, posting your own reviews, or getting family members, employees, etc. to post reviews is frowned upon. Most review sites will automatically detect multiple reviews from the same IP address and discount them. Some are even more vigilant in an effort to maintain the “purity” and authority of their services.

 

Confidence in Big Numbers

When a business has only a handful of reviews, it can often be seen as momma and baby sister’s helping out the family business. Once a business starts to have a dozen or more reviews, the perceived credibility of the aggregate increases dramatically.  Ultimately, the more the merrier. Another reason why it is important to establish a systematic approach to stimulating reviews and to keep at it. big numbers

The sooner you start the better. It can be a slow go, but a consistent plan over time will build your review totals and your credibility.

 

So now the Tough Stuff

But, What if they don’t like me?

Perhaps the biggest factor that inhibits businesses from seeking reviews from their customers is the fear that they will not like what they get.

Some have already been savaged by disgruntled ex-employees, competitors trying to sabotage them and the jerky customer who goes out of their way to prove that the customer ISN’T always right.

Add to that fumbling employees and general every day screw-ups that are inevitable in any business.

So, how do we avoid bad reviews?

Simple, Walk on Water.  Well that didn’t always work either.

No, we need to find another approach, and frankly that is not so easy.

In an ideal world your happy customers would post glowing reviews. Those less happy would come to you with their issue so you could take care of it.

This is where the traditional printed form approach of asking customers for reviews falls down a bit. If there were a way to only ask your happy customers to leave reviews – it could work. But then you introduce a selection process that is likely to break down over time.

What is needed is a system that gets people to pre-identify themselves as “Friend or Foe.”

If you knew a person was likely to give you at least 4 if not a 5 star rating, you would encourage them to post for you online.  If they were only going to give you a 3 star or less rating, you would prefer that they let you know the circumstances, and not post at all.stars

There is one system I know about that does just that. It’s the one I use with my clients, called RepPilot.

This filters the negative and as bad so-so comments. Instead of asking them to leave reviews, the system asks them to leave feedback that goes directly to the owner.

The net results is that fewer low star reviews get posted, while those who were positively inclined are encouraged to post directly to the desired review sites. This is an email system, so customers have a link making it easy for them to access the review site. And since you can provide multiple “buttons” you can offer them a choice of which review site to post to.  This helps with the need for them to “belong’ to a site to leave a review.

 

Cherish the Grief

As a practical matter, I hear many of my clients gritting their teeth over some of the negative reviews they receive.  That’s understandable. In general though, it is far better to respond to those reviews with a positive comment back.gritting

For legitimate complaints, you now have a chance to impress a potentially disaffected customer back with a courteous response. A customer saved is as valuable as a new customer and easier in most cases. When they see that you actually care, they may well become a raving fan.

The true value of the review system may well be the insights you get on what your customers are saying and thinking about your business.  You are far better off knowing about any issues you customers are having.  You can take action and build your business faster and more effectively with that feedback.

So while you may not like to get less than optimal feedback, you should cherish it.

That said, you don’t need to share it with your competitors or the general public, which is why the RepPilot System is so valuable. The system captures any negative feedback and gets it sent to you so you can do something about it.  By offering your customers a way to share any frustrations they may have, makes it less likely they will post a poor online review independently. Thus you have dodged a bullet and your overall ranking remains higher than it may have otherwise.

One other nice thing about the RepPilot software is that it allows you to associate customers with individual employees or departments. This gives you a new tool to evaluate staff and departments performance and understand where you excel and where you need additional training or improvements.

 

Which Sites To Promote

As a general rule, I encourage most of my clients to start building their Google and Yelp! reviews first.

Most people doing a search for a business on their mobile phones or computers are going to be using Google. As such it is usually the top priority.  For some types of business, where comparison shopping is involved, other specialty sites get more play. There are sites for doctors and dentists, restaurants and more. The key is to understand which are most appropriate for your business and start there.

Once you have a good standing on the key sites, consider branching out a bit. While Google is clearly the Goliath in online searches, there are well over fifty major and hundreds of even smaller directory sites that get used on a daily basis.

These “minors” are not a huge source of new business by themselves, but the dirty little secret is that your competitor is probably not on them. As such, by making sure you are, you can often be the one business with a positive review profile.

See the video below for a quick overview of the RepPilot software.

The RepPilot system is a subscription software, the base price is about $100 a month, with a useful add on that is particularly helpful in lining up the “Minors” as described above.

To learn more about how to customize the system for your business, contact Earl Netwal at admin@reppilot.com or call 612-408-9924 for personal attention to your needs.

4 Tips to Smash Small Business Saturday

In the spirit of the holidays and community, small business owners across the country are joining together on Small Business Saturday to encourage consumers to shop locally and benefit their own communities and neighborhoods. Sponsored and promoted each year by American Express, the “Shop Small” movement focuses on that special Saturday between Black Friday and Cyber Monday to highlight the brighter side of holiday shopping.

In 2014, its fifth year, Small Business Saturday had 88 million consumers shopping locally, up 14.9% from the previous year, according to the National Federation of Independent Business and American Express. This one day dedicated to a single Saturday in November has become quite a big deal with over 65% of the US Population aware of Small Business Saturday and a reported $14.3 billion spent.

SBS 8 Pic Reputation Loop4 Tips Get the Most Out of Small Business Saturday

Sign Up at ShopSmall.com

At ShopSmall.com you’ll find a wealth of marketing materials, provided to you for free. Merchants who accept American Express as payment were able to register for promoted listings and year-round free online ads if they registered by Nov 16th, but every small business still has until November 26 to get free marketing materials and a free listing on ShopSmall.com where shoppers can go to search for businesses in their local area to shop with.

Visit ShopSmall Reputation LoopGet logos for your website, printable signage, event guides and even email templates to promote your business. With the help of Eventbrite you will also find event ideas, complete with guides, instructions, signage and social media post.

Be Easy to Find and Contact

When customers are doing an online search for local business, search engines are looking for the most relevant and accurate information. Both searchers and search engines rely on business listings to find the correct name, address and phone number (NAP), and both quickly disregard incomplete or inconsistent listings.

You want customers to easily find you on Small Business Saturday (and the other 364 days of the year) so it’s essential that your business name, physical address, and phone number are consistent and present on the dozens of directories and websites that feed search engines local information. It can be a time consuming task to take on – creating, checking and correcting your business listings – but not impossible and very necessary. A more efficient way to ensure you are being found with correct information that puts you higher in search results is to use cost-efficient Business Listing Management service that for a nominal fee does it all three for you.

If you don’t know where your business is listed online or if your listing is complete and accurate be sure to use the What’s Your Local Score? Tool at the end of this post. Enter your business name and zip code and you will receive a report that provides you with a visibility rating, a reputation rating and an overall score. The report also includes the breakdown of scans for reviews on over 20 sites and scans of the top 20 directory sites for your business and niche and a report of any discrepancies or errors.

Get Talking (and Promoting) on Social Media

You’ve signed up with ShopSmall.com so you’ve got a starter package to jump right into the conversation on Twitter, Facebook, Google+, LinkedIn and Pinterest. The #SmallBizSaturday and #ShopSmall hashtags trends high over the next 10 days to use that short window to use the suggested social media posts and use the logo and images like profile pics and cover photos to easily customize visuals that entice your customers and prospects to come spend some time and money with you on November 28th.

Follow ShopSmall on your favorite social media networks and watch these hashtags to get inspired by what other small businesses are posting:

Small Business Saturday Twitter HashtagsSupport and Partner Up with Other Small Businesses

This is one of those great opportunities to lead by example and buy from small businesses in your community, but get some of your shopping in before Small Business Saturday. Shopping local is a great opportunity for you to meet your future partners in Small Business Saturday promotion. Just like you, most small businesses are lacking a huge marketing budget to accommodate extra expenses but if you work together you can create local marketing push that really gets you noticed.

It’s a little late in the game to start a committee, but still plenty of time for some cross-promotion, shared marketing, and good old fashioned community spirit. It can be as simple as walking your neighborhood and taking photos of items or deals you can’t wait to buy at other shops and posting them on your social media accounts the week leading up to Small Business Saturday and encouraging those establishments to do the same.

Small Business Saturday logo Reputation LoopCustomers want to see great deals and community-minded discounts from their local business – both old favorites and been-meaning-to-try merchants. Entice your community to shop in their neighborhood and once you’ve got them in the door make sure you make it fun and reward their support with top-notch customer service and something they can take away that makes them want to come back.


What’s Your Local Score?

Enter any business name and zip code and see how you show up on directories.

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post 4 Tips to Smash Small Business Saturday appeared first on Reputation Loop.

from Reputation Loop http://ift.tt/214xCw2
via IFTTT From Our Associates at Reputation Loop

What Are Your Customers Saying About Your Business?

What Are Your Customers Saying About You?

Last week Nevin Nolder of BrandCat gave a 5-7 minute speech to my Toastmasters Group. His presentation called. “Raving Fans,” was based on the 1993 book by the same name.  The authors, Ken Blanchard and Sheldon Bowles outline three main themes necessary to win Raving Fans for any business.

The book sold over a million copies, but I fear the messages within may have been lost in the intervening years. At least for many local merchants and businesses who do not have marketing departments.

Now I understand that when you are a small business, you need to be in charge of everything and that is certainly a challenge. But those who do learn the tricks of the trade to generate “Raving Fans” are the businesses that stand the best chance to grow to the point where they afford a marketing department to spur yet additional growth.

If you haven’t read Raving Fans, it is probably available through your local library. It’s short and a quick read. The concepts, basic and strong. [or here on Amazon: Raving Fans: A Revolutionary Approach To Customer Service ]

My purpose here is not to recap the entire book, but to focus on one of the key thoughts in the book. That of listening to your customer.

If you are to have Raving Fans as customers, you need to understand their needs and deliver it.

Now as the book points out, getting that feedback from customers can be challenging.

You may ask a customer how they liked something and get back, “Fine.” as an answer.

Fine may seem okay, but it is not “Excellent.”

Fine is So-so.so-so

So – so is the bane of business.  So-so today, is as likely to be so-so at your competitors tomorrow.

The reason I am writing this is because I sense most businesses tend not to ask how they are doing at all. Or just rarely. And certainly not systematically.

Sometimes I think they are afraid of what they may hear. I hope not.

Getting feedback on how your business is doing is essential.feedback

Getting feedback on how your employees are doing is pragmatic.

Particularly if you then use that information to improve your product offerings and service and to train employees to be more effective in their interactions with your customers.

When you learn to do this, you are well on your way to learning how to generate Raving Fans.

One of the tools I use with my clients is a software system called RepPilot.  It has a number of features, but its key purpose is to help generate lots of positive online reviews from customers.rep_Pilot_banner

The goal is to help businesses get the raving fans they do have, to say so.

And to say it where others can see it. Ideally on Google, Yelp! or any of the many other directory sites that post reviews online.

That is the part of the RepPilot system most people get fired up about. But for my money, the hidden value is in the negative or less than “Raving” comments less satisfied customers leave.

The beauty of the RepPilot system is that it channels these “uncomplimentary” comments directly to the business owner and helps keep them off the review sites.  Many owners like this as well.  It tends to increase their overall “Star” ranking, when poorer comments are redirected off the review sites.

The true value is in understanding where and what you may need to fix in your business. This listening is key. But only if it is followed up by some doing.

A neat aspect of the system is that you can use it to monitor the results of individual employees, teams or departments. This allows you to develop a performance based way of rewarding excellent staff and a practical way of identifying training opportunities for others.

But like all systems, it must be used to have any value.

The good news is that RepPilot is simple to set up and use. Requiring as little as 15 minutes a week for many businesses.

The results can transform a business.

  • Increase Positive Reviews
  • Monitor Multiple Review Sites
  • Assist in Listening to Customers

That’s key for those of you who want to have Raving Fans as customers.

To Learn More About RepPilot contact Earl Netwal or go to http://reppilot.com/info

What is Your Businesses’ Local Score?

Proper Reputation Management Requires That You Know Your Local Score!

Just how your business shows up in the many different directories on the internet affects your ability to attract customers.  We have recently started using a tool to generate what we call a “Local Score.”

It is designed to quickly review how individual businesses show up on the major “Citation” and Review sites that make up the top echelon of online referral sites.

You can find your businesses “Local Score” by adding your business name and zip code in the sidebar to the right.

I introduced this new service on Linked In in a post I Wrote there which is also below.

I called the Article, “Do You Know Your Businesses’ Local Score?”

For growing local businesses there are a lot of factors that matter. The quality of your product and/or service and customer satisfaction are key. Screw this up and it’s hard to prosper. But most truly growing businesses are doing pretty well on these accounts, or they wouldn’t be growing.

My guess is you are pretty satisfied with your delivery – but probably not overly so.  You are always interested in making things better. Right?

And if you are like most business owners, you stress not only about improving your sales proposition, but are intimately interested in those steps you can control that will increase your customer count.

How to Get 32 New Customers a Week

People find businesses through a lot of different routes. Dan Kennedy used to tell a story (and may still to this day) about a Chiropractor who went from town to town setting up new practices. In the course of a year or so he would build the business from zip to hundreds of patients a week.

After doing this the fourth of fifth time, he was eventually persuaded to explain how he did it at a National Chiropractor Meeting.  His place on the program was listed as “How to Get 32 New Patients a Week.”

When his time to speak arrived, the room was standing room only.

Who wouldn’t want to learn how to add that many new patients a week. Everyone was desperately interested in learning the magic pitch or method.

The moral of the story, they all soon learned, was that there wasn’t a single magic way to get 32 new patients a week. Instead there were 32 ways to get one new customer a week!

Let that sink in.

I help businesses get ranked on Google.  For many local businesses, I am convinced that can be their best single way to get new customers online. However it is not the only way.

There are dozens of other directories and web 2.0 and beyond properties out there, each of which can offer you a potential new customer here or there.  Now many of these are nowhere near as powerful as Google, but if they send you a referral, do you care?

There is a real advantage available to you to pick up some of this “lesser flow” of customers since so many of your competitors are not even trying. Unfortunately, the odds are that you aren’t either.

There are two main parts to success in this process: Being properly listed in these directories and being seen on them as being a trustworthy vendor.

Getting Listed

This first part is critical, because many of these smaller sites may already have you listed. But unlike Google, they do not have the budget and resources to make sure they have your accurate business name, address and phone number.  This is especially true if these have changed at any time in the past.

To build their directories, they rely on list vendors who may pass on old data they scrapped off other people’s lists created years ago. The list business is notorious for regurgitating bad info over and over again, often despite their best efforts to clean their lists.

It is also critical, because the big guy, Google, cares.  It tries to keep its lists and those it displays as accurate as possible. And one key way they do this is to evaluate all the little guy’s lists.  If Google sees they are all consistent and have the same name, address and principle phone number for your business, they become more confident in your data.  As they become more confident that they have your accurate info, you tend to rise in their listings.  It’s all part of their algorithm that determines who gets top billing in a fraction of a second. So while this article is about chasing the small fry, the benefits of doing so well helps with the big guy too.

Getting Trusted

The second part is being not only seen, but being seen as a reputable vendor.

This holds true from Google and Facebook on down to the smallest of these sites. They all are providing a place for customer reviews. Win this game and you will have a flow of customers coming to you from 32 places. Blow it and you will be losing customers without even knowing it.

There is an art to getting positive online reviews from your customers. Of course the first step is to provide excellent service. The rub though is that your customers expect excellent service from you and do not consider it remarkable enough to go out of their way to write a positive review.

Those less happy however seem to be willing to crawl over broken glass to give you a scathing review.  As such, some businesses have just been disgusted with the review process and ignore it. Big Mistake.

There are steps you can take to proactively enhance the number and quality of your positive reviews and ethically divert the occasional so-so or negative review. These I will address in an upcoming article.

What to do now

For now let me recommend that you use a free tool at http://reppilot.localscorereport.com/ to get a quick read on your “Local Score.”  It takes just 60 seconds or so, and requires only your business name and zip code to do its magic.

What’s Your Score?

 

Earl Netwal

Minneapolis Internet Marketing Consultant

enetwal @ gmail.com

 

PS: Here’s the link again-à http://reppilot.localscorereport.com/